The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives in Canada, the demand data for "BanG Dream!" in February 2024 shows that the series has good audience demand and has been increasing recently. Furthermore, the show has a higher demand than 94.7% of all music titles in Canada, indicating that it is performing well in its genre. The show has also experienced a significant increase in audience demand in Canada during February. Thus, executives can consider this show for acquisition or distribution as it can be a valuable asset, especially in the music genre.
Moreover, the fact that "BanG Dream!" has strong demand in markets such as Japan, the United States, Taiwan, and Romania indicates that it has significant global appeal. This global appeal of the series can help executives to determine the potential for international expansion or distribution. Additionally, the poor travelability measure and the low franchise potential suggest that it may not perform as well in international markets compared to its home market, but creating spin-offs could be possible.
Furthermore, executives can use the demand insights for "BanG Dream!" to evaluate the content valuation of the show. Using demand data, they can estimate the ROI that this title can contribute to their platform or network. Also, executives can make informed programming decisions as they can map local whitespaces and determine which genres are resonating with their current audience and which genre to focus on to attract new subscribers.
The analysis of "BanG Dream!" on a 1-year rolling basis also highlights that the show has experienced increased popularity, which can prompt executives to consider this title for acquisition, distribution, or even producing new seasons.
The Parrot Pulse provides further insights into how the show is performing globally. Despite having poor travelability, the good audience demand across all platforms and good longevity, momentum, and reach can suggest that the show is a valuable asset in the long term.
In conclusion, demand data analysis provides entertainment executives with valuable insights that can help them make informed content, acquisition, distribution, and programming decisions. With the insights provided on "BanG Dream!", executives can determine whether the series can be a valuable asset or not, and how to best utilize it on their platform or network.
BanG Dream!'s travelability to Canada in the last 30 days is 8%, which means that the audience demand for BanG Dream! is 8% of the demand in its country of origin, Japan. Click through to another market to discover how well BanG Dream! travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular AT-X‘s BanG Dream! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AT-X and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for BanG Dream!, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using global demand datasets from Parrot Analytics for BanG Dream! in Canada. We provide our partners with far-reaching TV series know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.