The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to make informed content, acquisition, distribution, and programming decisions that are backed by data. Parrot Analytics' demand data analysis provides powerful insights into audience engagement and interest in a particular show. Here is how you can benefit from analyzing the data of "Battlebots."
Content Valuation:
Demand data contributes to the valuation of content, the backbone of any decision made by an entertainment executive in the industry. By analyzing the demand for "Battlebots" in Canada, executives can gage its worth. The show's audience demand is 10.0 times the average show in Canada, indicating a high value. The show also has a good Parrot Pulse, including outstanding global demand, travelability, longevity, momentum, franchisability, and reach. Evaluating these metrics provides insight into how the show performed across different markets and its potential revenues, enabling you to determine accurate content pricing.
Programming Decisions:
The decline in audience demand for "Battlebots" over the last month in Canada translates to an opportunity for executives who might want to rebrand or enhance the content to improve engagement. Demand metrics can assist executives in uncovering audience preferences and habits that could influence content production or distribution decisions in their respective programming schedules. The upward mobility of this show over the last 30 days compared to the previous year suggests an increase in popularity, informing programming decisions, such as scheduling it more often or developing new seasons.
Acquisition and Distribution Decisions:
OTT platforms could consider procuring "Battlebots" based on its high level of audience demand across countries. The show has a good Parrot Pulse worldwide and is currently outperforming the average TV show in every top-ten global market. The show's outperformance is strongest in the United States with an audience demand of 12.5x. Demand data allows for measurements of how well the show fared in different countries, enabling executives to make informed distribution decisions, such as ensuring that the show is available on streaming platforms that are most preferred by the audience. The popularity of similar shows identified from fan favorite lists can provide insight into improving multi-genre content curation and recommendations to keep audiences engaged.
Marketing Decisions:
Parrot Analytics metrics aid executives in making informed pre-release marketing decisions by identifying the audience's preferences, including which talent to feature in the content. From the analysis of "Battlebots," it is evident that other shows that fans of "Battlebots" also enjoy are "The Simpsons", "Adventure Time", "Amphibia", "Billions", "Bob's Burgers", "South Park", "Family Guy", "Last Week Tonight With John Oliver" and "American Dad!" The show's momentum and reach provide a marketing edge to capture the audience's attention and potential new audience to grow your market share. The demand insights provide executives accurate data on how much to spend on marketing, where to spend the money, and when to advertise.
In conclusion, demand data offers significant insights into audience interests that entertainment executives can leverage to make informed decisions to stay on top of the industry. Demand data provides a means of content valuation and pricing, informed programming schedules, acquisition and distribution decisions, and marketing strategies. Analyzing data such as that for "Battlebots" and its travelability, longitudinally, momentum, franchisability, and reach demonstrates how executives can leverage demand metrics to stay ahead of the competition.
Battlebots's travelability to Canada in the last 30 days is 61%, which means that the audience demand for Battlebots is 61% of the demand in its country of origin, United States. Click through to another market to discover how well Battlebots travels internationally.
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Acquire the best shows from partners such as Comedy Central to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Battlebots), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Comedy Central by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Battlebots, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Comedy Central‘s Battlebots is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Comedy Central and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Battlebots, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Game Show), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 28, 2024, 11:05 p.m. PST using global television demand data from Parrot Analytics for Battlebots in Canada. We provide our partners with valuable TV industry analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.