The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed decisions about acquiring, distributing or programming content, demand data offers a powerful tool that can inform decisions on a range of factors. An excellent example of how demand data can be used to evaluate content is the analysis of “Battlestar Galactica” in Canada in February 2024. Here’s how the demand data we have for that show in Canada and globally can inform key strategic decisions:
**Content Valuation**
- “Battlestar Galactica” has demand of 10.6 times the average show in Canada over the last 30 days, and only 2.7% of TV shows have this level of demand. This makes it an outstanding performer in Canada.
- The show’s demand has been increasing recently, which suggests that it may have growing value over time.
- The show has also demonstrated exceptional longevity, i.e., its audience demand has been maintained over time, which bodes well for its future value.
- Comparing the show's performance over the last 30 days to a rolling 1-year basis, we find that the show has increased in popularity. Demand for “Battlestar Galactica” peaked at 12.3 times the demand of the average show in the last 30 days, compared to its peak of 11.5 times over the entire year, indicating that this show is becoming more valuable over time.
**Acquisition and Programming**
- “Battlestar Galactica” is a popular addition to any programming line-up. Demand is outstanding in all of the 10 global markets where it is most in-demand over the past 30 days. This information can guide content acquisition decisions in these markets.
- By identifying the shows that the audience likes, such as "Rick And Morty", "Archer" and "The Simpsons", one can invest in similar shows with confidence that there exists a market demand for such content.
**Distribution Decisions**
- The show's excellent travelability indicates that it has international appeal, which means it can be distributed to other countries.
- The demand in Canada is 56% of the demand in its country of origin, which indicates that the show has room to grow in other markets outside of the US and Canada.
**Marketing and Promotion**
- Demand spiked in mid-February, which can be attributed to a marketing campaign or an announcement around the property.
- Identifying the various markets with high demand for “Battlestar Galactica” can inform strategic marketing campaigns to focus on the geographic locations with the most interest.
**Subscribers Acquisition and Retention**
- The fact that the demand is outstanding in all markets where it is most in-demand over the last 30 days indicates that the show can be effective at both retaining current subscribers and attracting new ones.
- Understanding what viewers in Canada like about “Battlestar Galactica” can inform decisions in terms of what type of content to acquire or produce to attract and retain subscribers.
**Competitive Benchmarking**
- Comparing the show's rankings against other TV shows in Canada can provide insights into its competitive performance.
In summary, Parrot Analytics’ demand data for “Battlestar Galactica” provides entertainment executives with a wealth of data to inform many strategic decisions, including acquisition, distribution, programming, marketing, and promotion. If executives use this information correctly, they can ensure that their decisions concerning content align with audience demand, leading to successful performance of the content itself.
Battlestar Galactica's travelability to Canada in the last 30 days is 58%, which means that the audience demand for Battlestar Galactica is 58% of the demand in its country of origin, United States. Click through to another market to discover how well Battlestar Galactica travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sci Fi‘s Battlestar Galactica is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sci Fi and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Battlestar Galactica, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 3:33 a.m. PST using global television demand datasets from Parrot Analytics for Battlestar Galactica in Canada. We provide our partners with extensive content workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.