The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make informed content decisions, "Beat Bugs" provides some valuable insights on how demand data can be effectively used.
Content Valuation: Demand data can help to quantify the value of a specific series, or library, to a particular platform, region, or genre. For example, by analyzing the demand data of "Beat Bugs," executives can evaluate the dollar value contribution of the title to any platform in Canada. Moreover, they can leverage demand data to calculate the return on investment (ROI) of a specific title, which, in turn, can enable them to make more informed content acquisition decisions.
Audience Insights: Using demand data, executives can uncover insights into audience preferences, viewing habits, and interests. This, in turn, can help with content creation, distribution, programming, and marketing decisions. For instance, executives should note that "Beat Bugs" performs very well among family audiences in Canada. They can tailor their marketing strategies to reach a broader family audience and enhance their chances of driving higher engagement with the series.
Competitive Benchmarking: Comparing the performance of a specific series against others available on the market can provide executives with a competitive edge. "Beat Bugs" has shown a recent increase in demand in Canada, indicating strong potential for growth. Nonetheless, executives must be aware of the existing competition in the family genre and adapt their strategies accordingly.
Franchisability and Momentum: By leveraging demand data, executives can identify franchises' potential, spin-offs, and brand partnerships. In this regard, performance metrics such as momentum and franchisability are valuable for evaluating a series' long-term value. For example, although "Beat Bugs" has moderate fastball momentum, it has low franchisability. Hence, executives looking to develop franchises and spin-offs will need to consider other options carefully.
Longevity and Reach: Lastly, demand data allows executives to assess a series' sustainability and reach in various markets. Executives should note that "Beat Bugs" has been able to maintain a sustained demand level over time, making it a viable long-term option for platforms. Additionally, "Beat Bugs" has a good level of demand across various markets, indicating its potential to reach audiences worldwide.
To sum up, demand data provides executives with an analytical framework to make informed decisions, from content valuation to programming and distribution strategies. By analyzing the demand data of "Beat Bugs," executives can adopt a data-driven approach to improve their decision-making processes.
Beat Bugs's travelability to Canada in the last 30 days is 236%, which means that the audience demand for Beat Bugs is 236% of the demand in its country of origin, Australia. Click through to another market to discover how well Beat Bugs travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Beat Bugs is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Beat Bugs, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been modified on April 19, 2024, 2:04 p.m. PST using global tv demand metrics from Parrot Analytics for Beat Bugs in Canada. We provide our partners with valuable TV series insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.