The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions regarding content acquisition, distribution and programming. Parrot Analytics' demand data can help you make these decisions by giving you insights into audience preferences. Let us take streaming show "Beecham House" in Canada over February 2024 to illustrate how demand data can inform content decisions.
Firstly, you can determine the valuation of the show. The demand for "Beecham House" in Canada is 5.3 times that of the average show, indicating that it has good audience demand. Based on this and other metrics, you can estimate the dollar value contribution of the show, as well as its ability to drive engagement across the rest of the catalog.
Moreover, you can evaluate the genres preferred by the Canadian market. "Beecham House" ranks in the 97.5th percentile in the history genre, meaning that it has higher demand than most history titles in Canada.
You can also make more informed programming decisions by examining how "Beecham House" ranks in the Canadian market. For instance, in February 2024, "Beecham House" achieved a peak rank of #668 in Canada, which is 1653 spots lower than the previous month. This may indicate the need to make adjustments, and by looking at audience demand across other dimensions, such as reach, momentum, and longevity, you can ascertain possible causes for the decreased ranking, or propose ways to boost the show's performance.
You can also use demand data to inform decisions related to content acquisition and distribution. Looking at the top ten global markets where "Beecham House" has the most audience demand over the last 30 days, it outperforms the demand of the average TV show in each market. Canada is a particularly strong market for "Beecham House," with audience demand at 1.7x that of the average show. By examining how well the show has performed in each market, you can make more informed decisions on where to acquire or distribute it.
Additionally, Parrot Analytics can provide information on audience preferences, including top shows that fans of "Beecham House" also like, such as "Reverie" and "Frequency." Armed with this information, you can make more informed decisions when it comes to selecting content for your platform or target audience.
Overall, Parrot Analytics' demand data can help entertainment executives make more informed decisions regarding content acquisition, distribution, and programming. By using demand data, you can determine content valuation, pinpoint audience preferences, identify areas for improvement, and determine possible causes behind upward or downward trending of shows, among other things.
Beecham House's travelability to Canada in the last 30 days is 185%, which means that the audience demand for Beecham House is 185% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Beecham House travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ITV‘s Beecham House is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ITV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Beecham House, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on March 18, 2024, 12:43 p.m. PST using demand analytics from Parrot Analytics for Beecham House in Canada. We provide our partners with comprehensive media industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.