The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, utilizing demand data can help you make informed decisions related to content valuation, acquisition, distribution, and programming. Using the example of "Ben 10 (2016)," which has 5.6 times the audience demand of the average show in Canada over the last 30 days, we can explore some of the potential applications of demand data:
1. Content valuation: Parrot Analytics' content valuation system, which is based on demand data, can help quantify the dollar value contribution of any title to any platform in any region. Using demand data, you can determine how much a series like "Ben 10 (2016)" is worth to your platform and how much of its value is being driven by demand for specific stars or specific genres.
2. Acquisition decisions: Demand data can be used to assess a TV series' ability to drive subscriptions and mitigate churn. By determining how well a show like "Ben 10 (2016)" is performing as an acquisition-driving or churn-reducing title, you can make informed decisions about whether to acquire it for your platform.
3. Programming decisions: By examining the show's metadata such as the number of episodes and seasons it has, you can determine whether it is the type of show that will retain viewers over a longer period. Additionally, using demand data, you can assess whether the demand for the show has been increasing recently or on a rolling basis. This will help you determine when would be the best time to program this show to increase viewership, retention, and engagement.
4. Distribution decisions: Your distribution strategy has to resonate with the audience in your target market. By looking at the markets where "Ben 10 (2016)" is most in-demand over the last 30 days, you can identify where there is the most demand potential for the show and direct your efforts at these regions. Additionally, you can assess the Travelability dimension metric, which measures the show's international demand relative to its home market. For "Ben 10 (2016)," this metric is exceptionally high, indicating that it has potential in many global markets.
5. Audience analysis: By examining the TV shows that viewers who like "Ben 10 (2016)" also enjoy and by comparing the show's popularity across different regions, you can identify audience taste clusters. This information can be useful in conceptualizing future productions or optimizing marketing campaigns for specific demographics.
Overall, demand data empowers entertainment executives to make data-driven decisions that help increase their platform's performance, optimize their content spending and create impactful audience experiences.
Ben 10 (2016)'s travelability to Canada in the last 30 days is 26%, which means that the audience demand for Ben 10 (2016) is 26% of the demand in its country of origin, United States. Click through to another market to discover how well Ben 10 (2016) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Ben 10 (2016) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ben 10 (2016), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been amended on March 28, 2024, 7:07 a.m. PST using global demand analytics from Parrot Analytics for Ben 10 (2016) in Canada. We provide our partners with meaningful subscription-video-on-demand workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.