The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The analysis of "Ben 10: Omniverse" in Canada for March 2024 highlights the importance of using demand data to guide content decisions and strategies. Entertainment executives working at various companies can utilize demand data to gain insight into several aspects of a show, as discussed below:
1. Content Valuation: Demand data can help to determine how much a show is worth, which can guide content valuation decisions. By analyzing demand data, entertainment executives can estimate a show's dollar value contribution to a platform, enabling them to determine how much to spend on a show. In the case of "Ben 10: Omniverse," its demand data shows that it has 2.2 times the audience demand of the average show in Canada, which is good. This shows that the show has a strong value proposition, which should be considered in content valuation.
2. Programming and Acquisition Decisions: Entertainment executives can also use demand data to guide programming and acquisition decisions. They can identify which elements of existing content fans like the most, and how upcoming productions can be optimized for success. For "Ben 10: Omniverse," demand data shows that demand for the show has been decreasing recently, with a 31.5% decrease in audience demand in Canada during March. This may indicate that the show is becoming less popular, which should be considered in programming and acquisition decisions.
3. Distribution Decisions: Demand data can also inform distribution decisions, including which platforms to target for content distribution and how to optimize release strategy and pricing. For "Ben 10: Omniverse," the analysis of the show's top 10 global markets shows that it outperforms the demand of the average TV show in each of these markets, including the United States where it achieved outstanding audience demand of 6.6x. This indicates that the show has a broad appeal, which should be considered in distribution decisions.
4. Programming Decisions: Demand data can help inform programming decisions by answering questions about what genres are resonating most with the current audience and what genres should be focused on to attract new subscribers to an SVOD service. For "Ben 10: Omniverse," the analysis shows that it ranks at the 93.1st percentile in the comedy genre, indicating that it has higher demand than 93.1% of all comedy titles in Canada.
5. Marketing Decisions: Demand data can guide pre-release marketing decisions, including how to optimize marketing campaigns ahead of premieres. For "Ben 10: Omniverse," the analysis shows that its momentum or the pace of growth is exceptional, indicating that its marketing campaign has likely been effective.
In conclusion, entertainment executives can utilize demand data to make more informed content, acquisition, distribution, programming and marketing decisions. The analysis of "Ben 10: Omniverse" highlights the importance of utilizing demand data to guide decisions given its high demand in the US, its broad appeal and decreasing demand in Canada.
Ben 10: Omniverse's travelability to Canada in the last 30 days is 14%, which means that the audience demand for Ben 10: Omniverse is 14% of the demand in its country of origin, United States. Click through to another market to discover how well Ben 10: Omniverse travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Cartoon Network, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Ben 10: Omniverse.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Ben 10: Omniverse from partners like Cartoon Network.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Ben 10: Omniverse? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Cartoon Network to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from Cartoon Network by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Ben 10: Omniverse. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Cartoon Network to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ben 10: Omniverse), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Cartoon Network by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Ben 10: Omniverse, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Ben 10: Omniverse is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ben 10: Omniverse, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using global television demand datasets from Parrot Analytics for Ben 10: Omniverse in Canada. We provide our partners with valuable media industry expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.