The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions about content acquisition and distribution to attract and retain subscribers, which is where accessing relevant demand data becomes crucial. The example of "Big City Greens" provides an informative case study of how demand data can guide decision-making.
Content Valuation: The demand data for "Big City Greens" can be used for content valuation and help answer questions such as "How much is my show worth?" and "What is the baseline value of a title?" By analyzing the show's recent performance in Canada, we can observe that its audience demand is good, and it ranked at the 93.8th percentile in the family genre during January. This indicates that "Big City Greens" could be a valuable title for platforms that cater to audiences in this genre.
Optimal Release Strategy and Pricing: Demand data also enables you to determine the best release strategy for your content, which is essential in today's highly competitive market. By examining the demand for "Big City Greens" over the last 30 days, we find that public interest in the series spiked during mid-January 2024 in Canada. Thus, scheduling new episodes or seasons at a similar time could drive audience engagement and interest. Additionally, given its high demand, a platform might prefer to keep pricing higher for this series.
Subscriber Acquisition and Retention: Another critical aspect to consider is how a series might help a platform attract new subscribers or retain current ones. Through analyzing the top 10 global markets where "Big City Greens" is most in-demand, we can see that the United States and the United Kingdom are its two most popular markets, with Canada coming in 6th place. Content distributors can use this information to target potential subscribers in these areas.
Competitive Benchmarking: By comparing the performance of "Big City Greens" with other similar titles, such as "Bob's Burgers", "The Owl House," and "Summer Camp Island," content distributors can evaluate the effectiveness of their marketing campaigns and make informed decisions regarding which titles to promote further.
Franchisability: As a production company or studio, you might want to leverage successful franchises for further monetization opportunities. For "Big City Greens," we observe a noteworthy momentum pace of growth and good franchisability potential.
In conclusion, demand data can provide invaluable insights into audience engagement, valuable markets, content valuation, competitor benchmarking, optimal release strategies and pricing, as well as future monetization opportunities through franchising. Entertainment executives can leverage the demand analysis of shows such as "Big City Greens" to make informed decisions on content acquisition, distribution, and production.
Big City Greens's travelability to Canada in the last 30 days is 11%, which means that the audience demand for Big City Greens is 11% of the demand in its country of origin, United States. Click through to another market to discover how well Big City Greens travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Big City Greens is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Big City Greens, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:03 p.m. PST using global tv demand datasets from Parrot Analytics for Big City Greens in Canada. We provide our partners with valuable television industry capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.