The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage audience demand data to make more informed decisions when it comes to your content, acquisition, distribution, or programming strategies. A great example of how demand data can be used to make more informed decisions can be seen with the TV series "Big Love" for the month of March 2024 in Canada.
Firstly, content valuation is critical when it comes to making an informed decision on how much to spend on content. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. For "Big Love", we learn that it has 2.1 times the audience demand of the average show in Canada over the last 30 days and had increasing demand. Our research also revealed that demand for the show in the US is the highest globally, and it is doing well in other countries including Switzerland and the UK. This tells us that this title is a valuable asset, which could be leveraged by the relevant platform in the respective countries to attract and retain subscribers.
Demand data is also vital when it comes to subscriber acquisition and retention, as it can help you decide which titles to buy to cater to your current audience and attract new ones. For instance, we discovered that viewers who enjoy "Big Love" are also interested in shows such as "Dark Side of the Ring" and "Spy X Family," among others. These insights can be used to identify the type of content that resonates with your audience, therefore helping you make more informed decisions.
Another way demand data can be leveraged is in conjunction with supply and demand decisions. Demand data can be used to quantify and predict market trends and help you decide the best content to invest in or acquire. For "Big Love," we learned that demand has been increasing, and the show has been maintaining its longevity and momentum over time, indicating a sustained level of audience interest and engagement.
Demand data can also be used to optimize release strategies and pricing. Knowing when demand for a specific title is at its peak can help you decide the best time to release the content on your platform and at what price. For "Big Love," we noted a demand spike in late March 2024, which means that the show's release at this time could have drawn a more significant audience.
Lastly, demand data can inform competitive benchmarking decisions, allowing you to compare your content against similar titles on the market while providing insight into what might be driving audience demand for those shows. For "Big Love," our data revealed that the show ranks at the 93.4th percentile in the drama genre, signifying that it has higher demand than most drama titles in Canada, indicating it is a popular choice for the audience.
In conclusion, understanding audience demand data is essential for any strategic decision-making process that an entertainment executive may undertake. Whether it's content valuation, supply and demand, subscriber acquisition and retention, optimized release strategies and pricing, competitive benchmarking, or programming, reliable demand data like that provided by Parrot Analytics is critical for making informed decisions.
Big Love's travelability to Canada in the last 30 days is 41%, which means that the audience demand for Big Love is 41% of the demand in its country of origin, United States. Click through to another market to discover how well Big Love travels internationally.
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Acquire the best shows from partners such as HBO to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Big Love), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Big Love is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Big Love, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for Big Love in Canada. We provide our partners with deep SVOD analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.