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TV ratings for Blue's Clues in Canada. Nick Jr. TV series

Blue's Clues

Original TV Network:
Nick Jr.
Genre:
Children
Release type:
Network
IMDB Rating:
6.9

Blue is a puppy who puts her paw prints on three clues. Steve or Joe has to deduce the clues (with the help of off-screen children) to figure out what Blue wants to do.

How well is this TV series doing in Canada?

Last 30 days
8.1x Difference from market average outstanding
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Using Demand Data to Drive Informed Content Decisions: A Case Study on Blue's Clues in Canada

Parrot Analytics Insights - February 2024

As a content executive, you can use the demand data provided by Parrot Analytics to make more informed decisions about content acquisition, distribution, programming and content valuation. The following are some ways in which demand data for "Blue's Clues" can help to optimize your decision-making process:

Content Valuation:
Using demand data, you can assess the show's value to any platform in any location, thereby determining its baseline value. You can also determine how much the show is worth globally and regionally. Based on the data provided, we can see that "Blue's Clues" has an exceptional 11.8 times audience demand compared to the average TV show in Canada over the last 30 days, indicating its high value. It ranks in the 99.0th percentile in the comedy genre, indicating that it has higher demand than 99.0% of all comedy shows in Canada. By analyzing the show's Parrot Pulse score, we can see that the show's audience demand is outstanding globally and that it has good franchisability, which means the show has significant spin-off potential.

Content Acquisition:
Demand data can help determine which titles to acquire to increase audience and drive subscriptions. For example, since we can see that "Blue's Clues" is outperforming the average show in each market evaluated, customers in these regions are showing a high level of interest. Using this information, you can determine if a similar show would be well-received in these markets.

Programming and Distribution:
You can use this data to develop a programming strategy that will optimize the show's reach and impact. For example, identifying the show's top global markets, including but not limited to the United States, Canada, Chile, and Mexico, and ensuring that "Blue's Clues" has a prominent position on those platforms can help you reach a new audience and reach more subscribers. Moreover, by utilizing the travelability metric, which measures a show's international demand compared to home countries, you can determine which countries outside these top markets would also benefit from programming the series. Additionally, you can use demand data to create an optimal release strategy and pricing strategy.

Marketing Strategy:
Finally, understanding audience demand can assist with pre- and post-premiere marketing strategies. "Blue's Clues"'s Parrot Pulse score reveals that it has outstanding global momentum, which means that the pace of growth related to audience demand is fast. As such, it may make sense to target digital marketing efforts in regions where the show's momentum is above-average.

In summary, Parrot Analytics' demand data, specifically as it relates to "Blue's Clues" in February 2024 in Canada, can aid in making informed content acquisition, programming and distribution decisions. Furthermore, it can provide insight on the value of a show, its audience demand from different global regions, how to optimize marketing strategies, and more. This data can give entertainment executives a more comprehensive understanding of how a show, like "Blue's Clues," performs in the market, which ultimately increases your chances of creating content that resonates with audience members.

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More news about Blue's Clues:

How fast is demand for Blue's Clues growing?

Last 30 days
-38.7% Change in demand
On a rolling 30-day average basis, we compare TV demand in Canada for Blue's Clues to the preceding 30 days: Demand has decreased by -38.7%

Children performance

Last 30 days
97.5% Percentile rank
Blue's Clues ranks at the 97.5th percentile in the Children genre. This means Blue's Clues has higher demand than 97.5% of all Children titles in Canada
Title position in Children
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
34% Travelability to Canada

Blue's Clues's travelability to Canada in the last 30 days is 34%, which means that the audience demand for Blue's Clues is 34% of the demand in its country of origin, United States. Click through to another market to discover how well Blue's Clues travels internationally.

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How popular is Blue's Clues around the world?

Our TV audience measurement dataset is truly global. Discover how popular Nick Jr.‘s Blue's Clues is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

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Over the last 7 days, people who watch Blue's Clues also watch:

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  • Learn from our experts with exclusive reports and whitepapers.
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Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nick Jr. and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Blue's Clues, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.

This page has been regenerated on March 28, 2024, 3:54 p.m. PST using global television demand datasets from Parrot Analytics for Blue's Clues in Canada. We provide our partners with deep media industry expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.