The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive looking to make informed content acquisition and programming decisions, the audience demand data for "Bondi Rescue" in Canada for the month of March 2024 provides valuable insights.
Firstly, the show's average demand has decreased in the last 30 days compared to its rolling yearly performance. However, it is good to see that the show remains 2.0 times more in demand than the average title in Canada. Additionally, Bondi Rescue's audience demand had increased by 75.6% in March.
It is interesting to note that this show has the potential to spur interest in the documentary genre, as it ranks at the 95.8th percentile in this genre. Thus, it is recommended to explore other titles in the documentary genre that can cater to this audience.
Furthermore, the Parrot Pulse's six metrics provide additional insights into the show's global performance that can be useful for content distribution decisions. In particular, we see that while "Bondi Rescue" maintains good longevity, its travelability and franchisability are poor. This means the show's international demand relative to its home market is not very strong, and it may not be ideal for spin-offs or franchises. Thus, it may be better to focus on maximizing performance in its domestic market.
The top 10 global markets where "Bondi Rescue" is in high demand over the last 30 days also provide insight into the show's market appeal. As "Bondi Rescue" is most popular in its home country of Australia, it makes sense to focus on catering to this market. However, it is worth paying attention to the United Kingdom and other markets where the show's demand is higher than the average show.
Demand data for "Bondi Rescue" can also be useful for content valuation. By using Parrot Analytics' content valuation system, executives can determine the dollar value contribution of "Bondi Rescue" to any platform or region. This will help in making decisions on how much to spend on content acquisition, and identifying which titles can drive subscriptions or mitigate churn.
In conclusion, as a TV executive, analyzing audience demand data for "Bondi Rescue" can provide key insights for content acquisition, distribution, programming and content valuation decisions. Decision makers can leverage this data to understand the show's market appeal, identify untapped audience segments, and maximize the show's performance both domestically and globally.
Bondi Rescue's travelability to Canada in the last 30 days is 33%, which means that the audience demand for Bondi Rescue is 33% of the demand in its country of origin, Australia. Click through to another market to discover how well Bondi Rescue travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Network Ten and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bondi Rescue, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:04 p.m. PST using global demand metrics from Parrot Analytics for Bondi Rescue in Canada. We provide our partners with extensive TV insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.