The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive looking to make informed content decisions, demand data is an invaluable tool that provides a deep understanding of audience preferences and market trends. This data can inform content valuation, acquisitions, programming, and distribution decisions.
For instance, in the case of "Boruto: Naruto Next Generations," demand data can be used to help executives make more informed decisions about content acquisitions. The show has been increasing in popularity in Canada, with demand increasing by 106.0% in March alone. Additionally, the show ranks at the 97.8th percentile in the drama genre in Canada, meaning that it has higher demand than 97.8% of all drama titles in the country. This level of demand combined with the increase in popularity points to the show's potential to be a valuable acquisition for an OTT platform or TV series financing company.
Demand data can also help with content valuation, which is critical to determining how much to spend on content. Parrot Analytics content valuation system is based on demand data and provides insights into how much a title contributes to a platform's revenue. For example, if "Boruto: Naruto Next Generations" is shown to have high demand in markets around the world, executives can use this information to determine a monetary value for the content and make informed decisions about how much to invest in acquiring or producing the content.
Another way demand data can be valuable is in programming decisions. By examining which shows and genres are most popular with viewers, executives can determine which titles to focus on to attract new subscribers or keep current audiences happy and engaged. Additionally, by analyzing the top 10 global markets where "Boruto: Naruto Next Generations" is most in-demand, executives can tailor their programming to meet regional preferences.
Lastly, demand data can help with distribution decisions. By analyzing which platforms are in-demand in specific regions, executives can identify which platforms to target for content distribution. In the case of "Boruto: Naruto Next Generations," Hungary is the show's top global market, with outstanding audience demand of 7.4 times the average. This information could be used to promote the show on Hungarian platforms and increase visibility and popularity in the region.
In conclusion, demand data can provide valuable insights into various aspects of the entertainment industry, including content valuation, acquisitions, programming, and distribution decisions. By examining key metrics and trends, such as "Boruto: Naruto Next Generations" in Canada, executives can make more informed, data-driven decisions that lead to greater success and profitability in the highly competitive entertainment landscape.
Boruto: Naruto Next Generations's travelability to Canada in the last 30 days is 225%, which means that the audience demand for Boruto: Naruto Next Generations is 225% of the demand in its country of origin, Japan. Click through to another market to discover how well Boruto: Naruto Next Generations travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Boruto: Naruto Next Generations is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Boruto: Naruto Next Generations, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using global television demand data from Parrot Analytics for Boruto: Naruto Next Generations in Canada. We provide our partners with far-reaching content insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.