The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make more informed decisions about content investment, distribution, programming, or acquisitions, demand data is a powerful tool. By analyzing the demand data for "Bosch: Legacy" in Canada for the month of March 2024, we can illustrate some of the ways in which this data can help you to make more informed decisions.
Content Valuation: In terms of valuing content, "Bosch: Legacy" has been in outstanding demand in Canada, averaging 9.4 times the audience demand of the average show over the last 30 days, and ranking in the 98.6th percentile for drama titles in Canada. By examining the show's performance on a rolling year basis, we can see that its popularity has continued to grow. By using demand data, you can estimate the ROI a specific title will bring for any platform and better understand a TV series' ability to drive subscriptions and mitigate churn.
Distribution Decisions: With travelability insights, "Bosch: Legacy" is a good choice for international distribution, especially in countries such as the United Kingdom, Australia, China, and Germany where the show performs exceptionally well. Based on demand data you can develop insights regarding which platforms to target for the distribution of the show and which regional markets exhibit opportunity for SVOD expansion.
Programming Decisions: By examining audience demand for "Bosch: Legacy" in Canada and the top 10 global markets, we can see that the show appeals to audiences in multiple countries and regions. Demographic data can help to understand the taste clusters of the show’s fans, and using that information the producers can make informed decisions about localization, genre and even casting decisions.
Acquisitions Decisions: If you’re an executive looking to acquire content, demand data can inform your decisions. In the case of "Bosch: Legacy", we can see that the show's audience demand in Canada has been increasing significantly in March, with a spike midway through the month. By understanding the reasons behind the increase in audience demand, and by comparing the show's performance to other titles available on the market, you can make more informed decisions about which titles to acquire or develop.
In conclusion, demand data is a powerful tool and it provides a comprehensive overview of the performance of a title over time, across different platforms, territories and genres. By using Parrot Analytics demand data insights, entertainment executives can make informed decisions regarding content valuations, programming decisions, acquisition, and distribution of TV series, thus maximizing the value of their content offerings.
Bosch: Legacy's travelability to Canada in the last 30 days is 90%, which means that the audience demand for Bosch: Legacy is 90% of the demand in its country of origin, United States. Click through to another market to discover how well Bosch: Legacy travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Freevee‘s Bosch: Legacy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Freevee and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bosch: Legacy, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 17, 2024, 2 p.m. PST using global television demand data from Parrot Analytics for Bosch: Legacy in Canada. We provide our partners with comprehensive television series competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.