The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
When considering content decisions such as acquisition or distribution, executives should always be working with the most up-to-date and accurate data available about a show's audience demand. This is where Parrot Analytics demand data comes in. By looking at the data for "Brassic" for the month of March 2024 in Canada, we can see how demand can be used to make informed decisions.
Firstly, content valuation uses demand data to understand how much a series is worth, its dollar value contribution to a platform, and how it can drive engagement or subscriptions. When looking at "Brassic's" demand data, we see that it has 3.0 times the audience demand of the average show in Canada over the last 30 days, indicating good demand. In addition, it achieved a peak rank of #946 in Canada, indicating a healthy level of interest. With 94.9th percentile demand ranking among drama titles, it is well above average in its genre. This data can be used to estimate the value of "Brassic" as a strategic asset for a streaming platform in Canada.
Secondly, demand data can be used to understand the global appeal and potential travelability of a show. By examining the top 10 global markets and measuring "Brassic's" demand, we can see that this TV series outperforms the demand of the average TV show in each of these markets, indicating high global appeal. This information can help a content distributor or producer decide where to focus marketing efforts or where to secure distribution deals.
Thirdly, demand data can be used to uncover under-monetized titles or to find new opportunity markets for content distribution. This can also inform a decision of whether to acquire or produce certain types of content. Looking at the data for "Brassic" over the last 30 days, we see that it has increased in popularity in Canada by 9.4%. This information can signal that the series is currently under-monetized and has the potential to generate higher profits if given targeted marketing or distribution efforts.
Fourthly, the momentum data provided by demand analysis can be used to assess the effectiveness of a marketing campaign and how well a show is performing when its new episodes are released. In the case of "Brassic", its momentum is outstanding and the latest data indicates that audience demand for the show has spiked in mid-March 2024. This information can be used to assess the success of marketing campaigns around certain releases.
Finally, analyzing the top 10 global markets for "Brassic" provides context for the success of a show. By looking at the worldwide audience demand across all platforms, we can see that the demand is good for "Brassic" in Canada, while its franchisability (spin-off potential) is okay and its reach (the number of people expressing demand for a show) is good. By evaluating this kind of data, content distributors, producers, and executives are able to make more informed decisions about programming, distribution, and content acquisition, ultimately driving greater success for their business objectives.
Brassic's travelability to Canada in the last 30 days is 16%, which means that the audience demand for Brassic is 16% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Brassic travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sky 1‘s Brassic is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky 1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Brassic, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:02 p.m. PST using global demand content analytics from Parrot Analytics for Brassic in Canada. We provide our partners with meaningful SVOD competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.