The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding global audience demand is critical to making informed decisions about content investment and acquisition. Analyzing the example of "Breeders" in Canada during February 2024 using Parrot Analytics' demand data can provide valuable insights into making effective content decisions.
One of the essential tools that Parrot Analytics offers entertainment executives is a content valuation system based on demand data. Using this system, content owners can determine the value of their content to each platform, in any region. In the case of "Breeders," its demand data can give an idea of its value on different platforms in Canada and internationally.
"Breeder's" audience demand in Canada over the last 30 days is 3.6 times the average of all TV shows in the country, revealing its value to a Canadian platform. Also, the show's rank in Canada decreased by 58 spots in February, indicating that the show's popularity may be declining, and it may not have the same level of value in the future.
Parrot Analytics' demand data can also be used to understand a show's genre demand and which shows attract similar audiences. In the case of "Breeders," it has higher demand than 95.7% of all drama titles in Canada, which means it has a high value for platforms that want to invest in drama content. In addition, Parrot Analytics supplements its demand data with the top ten TV shows that audiences also like, giving content owners insights into the content consumers would like to see, and creating a more informed content acquisition strategy.
Finally, demand data can also help executives understand how well a content may travel internationally. Using Parrot Analytics travelability metric, "Breeders" has okay international demand, but demand in its country of origin, the United Kingdom, is 50% higher than in Canada, pointing to its reliability to travel to other English-speaking markets.
Overall, Parrot Analytics' demand data can help entertainment executives gain a better understanding of how in-demand a particular show is, allowing them to make informed content decisions, significant distribution decisions, and create an informed investment strategy.
Breeders's travelability to Canada in the last 30 days is 70%, which means that the audience demand for Breeders is 70% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Breeders travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s Breeders is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Breeders, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Dark Comedy), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 29, 2024, 12:53 a.m. PST using television demand metrics from Parrot Analytics for Breeders in Canada. We provide our partners with deep SVOD know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.