The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, you're always looking for ways to make more informed content, acquisition, distribution, and programming decisions. Parrot Analytics' demand data can help you with that, and the popularity of "Bridgerton" in March 2024 in Canada serves as an excellent example of that. Let's look at how demand data can answer some of the critical questions to assist with strategic decision-making:
- Content valuation using demand data: The outstanding audience demand for "Bridgerton" in Canada reveals that this show will likely have a high value when it comes to the content valuation process. The Parrot Analytics content valuation system is based on demand data, and it can help determine the value of IP globally and quantify the platform-specific marginal revenue contribution.
- Acquisition decisions: As a TV executive, you're always on the lookout for shows to acquire that will keep your current subscribers happy and help you grow your audience base. In this case, considering that "Bridgerton" has demand that is 14.5 times the average show in Canada over the last 30 days, you can be sure that it can drive subscriptions and reduce churn, making it an excellent option to acquire.
- Distribution decisions: Knowing that "Bridgerton" has outstanding demand across the top 10 global markets where it is most in-demand over the last 30 days can facilitate your decision on where to distribute it. The United States is the show's number one market globally, so it will be wise to prioritize distributing it there.
- Programming decisions: Demand data can help you decide when and how to air a show. In the case of "Bridgerton," the audience demand spiked in late March 2024 for Canada, meaning that airing "Bridgerton" during this period could capture the attention of viewers who may have missed the show before.
Furthermore, demand data can offer insights into audience behavior and preferences related to certain shows. Some of the critical questions that demand data can answer are about what elements of existing content fans like most, which TV shows can help acquire or retain subscribers, and what genres are resonating most with the audience. Through demand data, you can also quantify the travelability, longevity, momentum, franchisability, and reach of a show, and use this data to make informed decisions.
In conclusion, TV executives can use demand data to make more informed content, acquisition, distribution, and programming decisions. With the help of demand data, executives can value content, make the best acquisition, distribution, and programming decisions, analyze audience behavior and preferences, and quantify critical aspects related to a show's success. "Bridgerton" and its outstanding audience demand in Canada provides an excellent case study of how demand data can be used to help executives make informed decisions related to entertainment.
Bridgerton's travelability to Canada in the last 30 days is 43%, which means that the audience demand for Bridgerton is 43% of the demand in its country of origin, United States. Click through to another market to discover how well Bridgerton travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Bridgerton is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bridgerton, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 19, 2024, 2:03 p.m. PST using demand content analytics from Parrot Analytics for Bridgerton in Canada. We provide our partners with essential TV capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.