The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a powerful tool that can be used by entertainment executives to make more informed decisions when it comes to content valuation, acquisition, distribution, and programming. The insights derived from demand data can help them identify trends in audience behavior and preferences, enabling them to produce, acquire or distribute content that resonates with their target audience. Let us take an example of the show "Buddy Vs. Duff" and examine how demand data can be applied to the decision-making process of an entertainment executive in Canada:
1. Content valuation: The demand data for "Buddy Vs. Duff" indicates that it has 2.2 times the audience demand of the average show in Canada over the last 30 days, suggesting that it has high value. This information can be used to help executives determine the worth of the show and assess the show's profitability potential.
2. Programming decisions: Demand for "Buddy Vs. Duff" has been increasing recently, and it moved up in its rank by 1110 spots during March in Canada. This information is crucial for executives in determining the airtime for the show, scheduling the program, and planning for promotions.
3. Acquisition decisions: Executives can analyze the top 10 global markets where "Buddy Vs. Duff" is the most in-demand over the last 30 days, such as in Canada, the United States, Lithuania, Germany, Brazil, Norway, the United Kingdom, Australia, and France. This information can help executives determine whether the series is worth acquiring for a particular market and identify which markets have the potential to yield high revenue.
4. Distribution decisions: The demand data for "Buddy Vs. Duff" across various global markets can be used to identify the most lucrative distribution opportunities for the show. This information can inform executives of which countries to prioritize when looking at international opportunities to reach their target audience.
5. Audience engagement and retention: Demand data for the show suggests that it is growing in popularity in Canada, with a 29.4% increase in demand for the show during March. This increase indicates that more people are watching and engaging in the show, making it appealing for a wider audience. This information can be helpful for executives to understand how popular the show is among the audience and, by extension, help them in making retention and acquisition decisions.
In summary, demand data can help executives in the Entertainment industry make more informed content decisions by providing insights into audience preferences, behavior, and engagement with the show. In the case of "Buddy Vs. Duff," demand data is an essential tool to validate its popularity and revenue potential, inform programming, acquisition, and distribution decisions, and support strategies for audience engagement and retention.
Buddy Vs. Duff's travelability to Canada in the last 30 days is 80%, which means that the audience demand for Buddy Vs. Duff is 80% of the demand in its country of origin, United States. Click through to another market to discover how well Buddy Vs. Duff travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Food Network‘s Buddy Vs. Duff is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Food Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Buddy Vs. Duff, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Cooking Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using analytics from Parrot Analytics for Buddy Vs. Duff in Canada. We provide our partners with far-reaching television industry insight to help them drive better and more informed content sales strategies. Contact us today to find out more.