The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, there is a lot that you can learn from examining the audience demand data for shows like "Buffy The Vampire Slayer." By analyzing the show's demand data in Canada during February 2024, we can provide some insights, which could potentially guide your content, acquisition, or programming decisions.
Content Valuation: Demand data can help you value your content, as you can determine how much a show is worth to your platform. If you are the owner of "Buffy The Vampire Slayer," then you can use the demand data from the show to determine its dollar value contribution to your platform in Canada.
Acquisition Decisions: Demand data can help you make more informed acquisition decisions for your platform. You can use the list of other shows that are popular with fans of "Buffy The Vampire Slayer" and use it as a guide to find similar shows that your audience may also enjoy.
Distribution Decisions: Understanding demand data can help you identify the platforms that are a good fit for distributing your content. For "Buffy The Vampire Slayer," the show has been popular across the world and has outstanding demand in many global markets. This indicates that it's an ideal show to distribute across global platforms.
Programming Decisions: As an entertainment executive, demand data will assist you to make smarter programming decisions. For example, you can observe how the show's demand has evolved over time and how it has affected the show’s momentum. In the case of “Buffy The Vampire Slayer,” the demand has recently gone up by 17.0% in Canada, which indicates the show is becoming more popular and that it could be a good time to invest in it by promoting it more aggressively.
By analyzing the Parrot Analytics demand data for "Buffy The Vampire Slayer," we see that it has outstanding demand, which implies that this show would be a valuable asset for any platform. Analyzing the show's regional and global demand data can help executives make informed decisions on how to market, distribute and handle its content.
Overall, the demand data analysis for "Buffy The Vampire Slayer" illustrates the powerful effects of utilizing demand data for content decision-making. It enables you to understand content valuations, make acquisition decisions, determine distribution strategies, and make informed programming decisions. Leverage these data-driven insights and use them to succeed in a constantly evolving entertainment industry.
Buffy The Vampire Slayer's travelability to Canada in the last 30 days is 51%, which means that the audience demand for Buffy The Vampire Slayer is 51% of the demand in its country of origin, United States. Click through to another market to discover how well Buffy The Vampire Slayer travels internationally.
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Acquire the best shows from partners such as the wb to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Buffy The Vampire Slayer), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as the wb by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Buffy The Vampire Slayer, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular the wb‘s Buffy The Vampire Slayer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the wb and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Buffy The Vampire Slayer, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2 p.m. PST using global television demand datasets from Parrot Analytics for Buffy The Vampire Slayer in Canada. We provide our partners with far-reaching subscription-video-on-demand workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.