The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for data-driven solutions to make informed decisions about your content. Parrot Analytics' demand data provides insights into audience behavior, which can drive more informed decision-making. Let's explore how the demand data can be used to make more informed content decisions using "Call The Midwife" data.
Firstly, content valuation based on audience demand is the best way to determine a show's worth, based on how much it contributes to a platform's total value. For example, as we see with "Call The Midwife," it has 13.5 times the audience demand of the average show in Canada over the last 30 days. This demand is outstanding, and only 2.7% of all TV shows meet this demand level. By calculating this type of audience demand data, you can determine the dollar value contribution of any title to any platform in any region, helping you make data-informed content valuation decisions based on audience behavior.
Secondly, demand data helps with decisions concerning supply and demand. With "Call The Midwife" data, executives can see the top 10 global markets where the show is most in-demand over the last 30 days. The United Kingdom is the number one market globally for the show, followed by the United States. This insight is helpful in making informed acquisition, distribution, or programming decisions. You can also identify region-specific audience demand data on your show or across your library, which will help you make more informed decisions about expanding into new markets, creating region-exclusive content, or focusing on globally popular genres.
Thirdly, demand data powers discovery and recommendations. "Call The Midwife" has a fan base with similar tastes in shows such as "Young Sheldon," "Law & Order: Special Victims Unit," "The Simpsons" and "True Detective". By identifying what other shows fans of this show enjoy watching, content executives can leverage this information to make data-driven programming decisions. Recommendations personalized based on taste clusters provide a seamless, engaging experience for the audience resulting in more engagement and higher retention rates.
Lastly, the demand data helps with subscriber retention and acquisition. To keep your current audience happy, you need to offer them content that has high demand. In the case of "Call The Midwife," the show has outstanding demand, which means if you have it on your platform, it will help you maintain a loyal audience who appreciate content of this genre. Similarly, to grow your audience, you need to acquire content that will resonate with your target audience. With "Call The Midwife" demand data, you can determine the appeal of your content in different target markets and make acquisition decisions based on audience behavior.
In conclusion, by using Parrot Analytics' demand data, entertainment executives can analyze different dimensions of a show's performance in various regions and across time. For "Call The Midwife," we see that its demand is currently high in Canada and other global markets. This data-driven evaluation empowers executives to inform their decisions, which can positively impact the value of the content and how the platform serves their audience.
Call The Midwife's travelability to Canada in the last 30 days is 82%, which means that the audience demand for Call The Midwife is 82% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Call The Midwife travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Call The Midwife is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Call The Midwife, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using television demand metrics from Parrot Analytics for Call The Midwife in Canada. We provide our partners with meaningful media industry workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.