The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content decisions, especially in regards to content valuation, acquisition, distribution, and programming. Taking the case of HGTV's "Caribbean Life," we can see from the demand data that this particular show has good demand in Canada, which has been increasing recently. Furthermore, it has higher demand than 94.9% of all reality titles in Canada. By examining the top 10 global markets where "Caribbean Life" is most in-demand over the last 30 days, we see that it outperforms the average TV show in each of these markets, especially in the United States, where it has achieved good audience demand of 2.2x.
Using demand data, you can determine the dollar value contribution of this show to any platform in any region. Parrot Analytics content valuation system is based on demand data, and by using it, you can assess how much this show can drive engagement across the rest of the catalog. You can also quantify the platform-specific marginal revenue contribution and estimate its ability to drive subscriptions as well as mitigate churn. Furthermore, you can calculate the ROI this title will bring for any given platform and assess its value as an acquisition-driving or churn-reducing title.
Demand data can also help you understand the tastes and preferences of your audience. You can find out what genres are resonating most with your current audience, what genres you should focus on to attract new subscribers to your SVOD service, and what elements of existing content do fans like the most. You can also use demand data to uncover under-monetized titles, find new opportunity markets for content distribution, and show demand for a series is growing.
In addition, you can use demand data to inform your platform and network fit decisions, benchmark your content against other titles available on the market, and optimize your marketing campaign ahead of premiere. Furthermore, you can use demand data to power affinity analysis, quantifying taste clusters, discovery, and recommendations.
Overall, demand data can provide key insights into your content decisions as an entertainment executive. By using Parrot Analytics' content valuation system, you can leverage global content demand to make more informed decisions concerning your investment in TV series financing, acquisition of content, distribution deals, programming decisions, and marketing campaign optimization.
Caribbean Life's travelability to Canada in the last 30 days is 39%, which means that the audience demand for Caribbean Life is 39% of the demand in its country of origin, United States. Click through to another market to discover how well Caribbean Life travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. hgtv, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Caribbean Life.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Caribbean Life from partners like hgtv.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Caribbean Life? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as hgtv to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from hgtv by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Caribbean Life. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as hgtv to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Caribbean Life), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as hgtv by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Caribbean Life, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular hgtv‘s Caribbean Life is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for hgtv and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Caribbean Life, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Travel Reality), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 11:42 a.m. PST using demand data from Parrot Analytics for Caribbean Life in Canada. We provide our partners with far-reaching TV capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.