The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed decisions about content, acquisition, distribution, and programming. Demand data reveals the price value contribution of any title to any platform in any region.
Using "Carpool Karaoke: The Series" as an example, demand data can help you determine how well the show is performing in specific markets, how it ranks against other shows, and if it’s growing in popularity.
One primary advantage of demand data is content valuation. Demand data can be used to answer questions such as how much a series is worth, how much of the series' value is due to a star's popularity, what is the value of a content library to a platform over time, and how to estimate cannibalization of audiences if the title is available on multiple services.
Based on the data for "Carpool Karaoke: The Series," the show had 2.8 times the audience demand of the average show in Canada over the last 30 days, and only 8.6% of all TV shows have this level of demand. This indicates that the show is in high demand. You can use this information for content valuation to determine how much the series is worth.
Moreover, demand data can help you make acquisition decisions. For instance, if the show has a large dedicated audience, you can acquire the program to retain customers and keep the current audience happy.
Demand data can also help you with decisions concerning supply and demand by revealing what type(s) of content exhibits the opportunity to acquire or produce.
Demand data can enable you to map local whitespaces to determine the most popular genres in your local market. This information can help you make informed programming decisions.
Demand data can help with optimal release strategy and pricing determination. The data can help you determine how much people are willing to pay for the content and what release strategy will result in the best performance.
In conclusion, as an entertainment executive, you can leverage Parrot Analytics' demand data to make more informed decisions about content valuation, acquisition, distribution, and programming. The data provides valuable insights into audience preferences, content performance, and industry trends. Using "Carpool Karaoke: The Series" as an example, it’s clear that demand data offers a vital tool for executives in providing a comprehensive understanding of audience preferences and the ability to make more informed decisions that lead to business success.
Carpool Karaoke: The Series's travelability to Canada in the last 30 days is 9%, which means that the audience demand for Carpool Karaoke: The Series is 9% of the demand in its country of origin, United States. Click through to another market to discover how well Carpool Karaoke: The Series travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Carpool Karaoke: The Series), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Apple TV+ by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Carpool Karaoke: The Series, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Carpool Karaoke: The Series is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Carpool Karaoke: The Series, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Music Variety), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 18, 2024, 2:04 p.m. PST using global television demand analytics from Parrot Analytics for Carpool Karaoke: The Series in Canada. We provide our partners with smart media industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.