The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data to inform your decision-making process is an essential step towards making informed content, acquisition, distribution, or programming decisions. The analysis of "Cheer Up!" for the month of February 2024 in Canada provides valuable insights into how demand data can be leveraged to inform decision making.
Determining how much a show is worth, assessing the value of exclusivity, and the value of a content library to a platform over time are all aspects of content valuation. Demand data reveals the dollar value contribution of any title, to any platform, in any region. By examining the audience demand for "Cheer Up!" in the last 30 days, we can say that its valuation is good, compared to the average show in Canada. The show's valuation keeps increasing, as it had 2.4 times the average over the last 90 days. Additionally, its popularity has grown in Canada by 40.5% over the month of February.
Demand data also enables the quantification of platform-specific marginal revenue, enabling executives to estimate the ROI a specific show will bring to any given platform. For example, the demand for "Cheer Up!" in Canada ranks first globally, making it a vital show in the Canadian market. Understanding the show's reach and audience engagement will help executives make informed subscriber acquisition and retention decisions. "Cheer Up!" ranks at the 98.2nd percentile in the romance genre in Canada, meaning it has higher demand than 98.2% of all romance titles in Canada.
Travelability answers questions such as what content executives should produce or acquire to support global SVOD expansion. In "Cheer Up!"'s case, its travelability is poor. Franchisability informs monetization opportunities and making creative decisions that will benefit the audience; in its case, franchisability is poor. Such attributes inform decisions executives may make to optimize release strategy and pricing, as well as connect with local tastes and preferences globally.
Demand data also powers affinity analysis, a tool that helps identify which TV shows, talent, or brand to partner with to expand an audience. "Cheer Up!" being a good performer in Canada means that it has the potential to attract new subscribers to the platform. Addressing questions about competitive benchmarking and optimized marketing campaign ahead of premiere are aspects of pre-release marketing.
By examining the top 10 global markets where "Cheer Up!" is most in-demand over the last 30 days, we can gain insights into where we should direct our future efforts to grow the show's audience. Comparing the show's performance over the last 30 days to its performance on a 1 year rolling basis reveals how the show has increased in popularity.
In conclusion, demand data is an essential tool for executives when making content, acquisition, distribution, or programming decisions. It helps them understand how popular a show is relative to the market average, how popular it is in any market worldwide, where in the world it is in-demand, and what genres resonate with content consumers and which should be focused on to attract new subscribers to their SVOD services.
Cheer Up!'s travelability to Canada in the last 30 days is 84%, which means that the audience demand for Cheer Up! is 84% of the demand in its country of origin, South Korea. Click through to another market to discover how well Cheer Up! travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular KSB2‘s Cheer Up! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for KSB2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cheer Up!, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 19, 2024, 2:01 p.m. PST using global demand analytics from Parrot Analytics for Cheer Up! in Canada. We provide our partners with valuable media industry competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.