The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive responsible for decision-making that drives revenue growth, Parrot Analytics' demand data can be instrumental to answer some of your critical decision-making questions for content acquisition, production, and distribution. The content valuation system powered by global demand and supply data can help you decide how much to spend on content and can reveal the dollar value contributions of any title to any platform in any region. Let's take "Chuck" as an example to show how Parrot Analytics' demand data can inform content decisions for global entertainment executives.
Firstly, demand data can help content financiers and production houses assess the market potential for a TV series like "Chuck" before deciding whether to invest in it or not. Based on the current global audience demand for "Chuck," we can see that it is highly popular in its genre and has reached the 95.3rd percentile in the drama genre in Canada, indicating that it has more significant demand than 95.3% of all drama titles in the region. So, it can be considered a high-value asset that can drive subscriptions and mitigate churn for an SVOD service.
In terms of content acquisition, through Parrot Analytics' demand data, you can assess the value of exclusivity. You can calculate the ROI of a specific title for any platform and evaluate its ability to drive subscriptions and reduce churn. Furthermore, demand data can help you assess a TV series' ability to drive subscriptions and mitigate churn, enabling you to decide which titles you should buy to keep your current audience happy and to grow your subscriber base.
For OTT and SVOD platforms, demand data can power personalized recommendations and optimize the release strategy of content. Based on the top 10 global markets for "Chuck" over the last 30 days, the show is outperforming average TV shows' demand in each of these markets. In addition, viewership has spiked in late February 2024. These insights can inform distribution decisions for content distributors and linear networks.
Demand data can further help you identify new opportunity markets for content distribution and uncover under-monetized titles. Evaluating the show's global audience demand can help in deciding which platforms to target for distribution of the show, in identifying which type(s) of content exhibit opportunities to acquire or produce for SVOD platforms.
Lastly, Parrot Analytics distinguishes between global demand dimensions, including travelability, longevity, momentum, franchisability, and reach for the TV series. The demand for "Chuck" in Canada is 30% of the demand in the US, showcasing its global appeal. While the demand for the last 30 days has decreased, the show's momentum is good. It also has a high reach, indicating that it can attract new subscribers to its platform.
In summary, Parrot Analytics' demand data can help TV executives make informed content decisions at different stages of the content lifecycle, such as financing, acquisition, production, distribution, and programming. Through providing insights into global audience demand and preferences for specific series like "Chuck," TV executives can make optimal decisions that help them drive revenue growth and global expansion.
Chuck's travelability to Canada in the last 30 days is 32%, which means that the audience demand for Chuck is 32% of the demand in its country of origin, United States. Click through to another market to discover how well Chuck travels internationally.
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Acquire the best shows from partners such as NBC to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Chuck), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Chuck, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Chuck is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chuck, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Spy Action), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 18, 2024, 12:46 p.m. PST using global demand datasets from Parrot Analytics for Chuck in Canada. We provide our partners with meaningful television analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.