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What is Demand? Why Demand? Industry Products Insights
TV ratings for Chuck in Canada. NBC TV series

Chuck

Original TV Network:
NBC
Genre:
Action and Adventure
Release type:
Network
IMDB Rating:
8.3

When a twenty-something computer geek inadvertently downloads critical government secrets into his brain, the C.I.A. and the N.S.A. assign two agents to protect him and exploit such knowledge, turning his life upside down.

How well is this TV series doing in Canada?

Last 30 days
3.3x Difference from market average good
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Unlocking Growth Potential: How Demand Data Helps Global Entertainment Executives Make Informed Content Decisions

Parrot Analytics Insights - February 2024

As a TV executive responsible for decision-making that drives revenue growth, Parrot Analytics' demand data can be instrumental to answer some of your critical decision-making questions for content acquisition, production, and distribution. The content valuation system powered by global demand and supply data can help you decide how much to spend on content and can reveal the dollar value contributions of any title to any platform in any region. Let's take "Chuck" as an example to show how Parrot Analytics' demand data can inform content decisions for global entertainment executives.

Firstly, demand data can help content financiers and production houses assess the market potential for a TV series like "Chuck" before deciding whether to invest in it or not. Based on the current global audience demand for "Chuck," we can see that it is highly popular in its genre and has reached the 95.3rd percentile in the drama genre in Canada, indicating that it has more significant demand than 95.3% of all drama titles in the region. So, it can be considered a high-value asset that can drive subscriptions and mitigate churn for an SVOD service.

In terms of content acquisition, through Parrot Analytics' demand data, you can assess the value of exclusivity. You can calculate the ROI of a specific title for any platform and evaluate its ability to drive subscriptions and reduce churn. Furthermore, demand data can help you assess a TV series' ability to drive subscriptions and mitigate churn, enabling you to decide which titles you should buy to keep your current audience happy and to grow your subscriber base.

For OTT and SVOD platforms, demand data can power personalized recommendations and optimize the release strategy of content. Based on the top 10 global markets for "Chuck" over the last 30 days, the show is outperforming average TV shows' demand in each of these markets. In addition, viewership has spiked in late February 2024. These insights can inform distribution decisions for content distributors and linear networks.

Demand data can further help you identify new opportunity markets for content distribution and uncover under-monetized titles. Evaluating the show's global audience demand can help in deciding which platforms to target for distribution of the show, in identifying which type(s) of content exhibit opportunities to acquire or produce for SVOD platforms.

Lastly, Parrot Analytics distinguishes between global demand dimensions, including travelability, longevity, momentum, franchisability, and reach for the TV series. The demand for "Chuck" in Canada is 30% of the demand in the US, showcasing its global appeal. While the demand for the last 30 days has decreased, the show's momentum is good. It also has a high reach, indicating that it can attract new subscribers to its platform.

In summary, Parrot Analytics' demand data can help TV executives make informed content decisions at different stages of the content lifecycle, such as financing, acquisition, production, distribution, and programming. Through providing insights into global audience demand and preferences for specific series like "Chuck," TV executives can make optimal decisions that help them drive revenue growth and global expansion.

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More news about Chuck:

How fast is demand for Chuck growing?

Last 30 days
-11.9% Change in demand
On a rolling 30-day average basis, we compare TV demand in Canada for Chuck to the preceding 30 days: Demand has decreased by -11.9%

Action and Adventure performance

Last 30 days
83.7% Percentile rank
Chuck ranks at the 83.7th percentile in the Action and Adventure genre. This means Chuck has higher demand than 83.7% of all Action and Adventure titles in Canada
Title position in Action and Adventure
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
32% Travelability to Canada

Chuck's travelability to Canada in the last 30 days is 32%, which means that the audience demand for Chuck is 32% of the demand in its country of origin, United States. Click through to another market to discover how well Chuck travels internationally.

Powering the content industry

Who are you in the industry?

Capture more value from global content opportunities

Industry
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    Project risk and return based on market demand factors.
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    Increase the accuracy of predictions by leveraging unique consumer demand datasets with strong correlations to financial results.
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    Validate investment hypothesis prior to the release of financial results data.
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    Build more robust financial models that adjust immediately to consumer trends.
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    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.

Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. NBC, leading to increased commercial efficiency and ROI.

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Support casting decisions with empirical facts

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    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
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    Reveal hidden talent insights to determine who is truly worth an investment.
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    Inform agency strategy formulation with empirical content metrics to discover new business opportunities.
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    Promote and market cast with confidence leading to increased prestige and industry impact.

Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Chuck.

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Produce with confidence and mitigate downside risks

Industry
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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
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    Explore markets using audience demand data to discover lucrative new sales opportunities.
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    Decrease production risks by combining content genome insights with demand data.
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    Increase the likelihood of a successful series and create content that is highly in-demand.

Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Chuck from partners like NBC.

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Fuse art with science for the next global hit

Industry
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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Chart-DD Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.
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    Project risk and return based on market demand factors.
  • Bomb Created with Sketch.
    Decrease investment risks with content genome insights.
  • Strategy Created with Sketch.
    Easily prioritize markets for expansion and align strategy with the maturity level of every market.

Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

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Lead global content negotiations with authority

Industry
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    Build more robust financial models that adjust immediately to consumer trends.
  • Strategy-Board Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Handshake-2 Created with Sketch.
    Explore markets using audience demand data to discover lucrative new sales opportunities.
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    Lead commercial negotiations with confidence by understanding what content audiences are demanding in any market.
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    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.

Are you seeking distribution for Chuck? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as NBC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

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Maximize advertising revenues from new audiences

Industry
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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Money Created with Sketch.
    Harnesses audience demand datasets to gain programming insights that maximize ad sales.
  • Money-Hand Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • People-Diverse Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • Target Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.

Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from NBC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Chuck. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Acquire the best shows to fortify your competitive position

Industry
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    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
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    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Money-Hand Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • People-Diverse Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.
  • Sports-Tee Created with Sketch.
    Uncover which sports are most in demand and reveal audience and brand affinity for advertising, marketing and promotion opportunities.

Acquire the best shows from partners such as NBC to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Chuck), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

Contact us

Command your niche with maximum net subscriber adds

Industry
  • Money Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Money-Hand Created with Sketch.
    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
    Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
  • Target Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • Document-Star Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.

Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as NBC by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.

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Deploy high impact entertainment marketing strategies

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    Improve marketing effectiveness and efficiency by activating precise audiences for all content brands.
  • Strategy Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.
  • Switch Created with Sketch.
    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.
  • Strategy-Board Created with Sketch.
    Inform strategy formulation with empirical content metrics.
  • Money Created with Sketch.
    Qualify the right audience for your campaigns with confidence.

Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Chuck, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.

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Discover more insights

Over the last 7 days, people who watch Chuck also watch:

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Chuck, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Spy Action), using our globally standardized Demand Expressions® metric.

This page has been recreated on March 18, 2024, 12:46 p.m. PST using global demand datasets from Parrot Analytics for Chuck in Canada. We provide our partners with meaningful television analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.