The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives today face immense competition, and decision-making can be a complex process. Adding to this challenge is ever-changing viewer preferences and the influx of new content across various platforms. Therefore, it is imperative to stay ahead of the game, and one effective way of doing so is by utilizing demand data to make more informed content, acquisition, distribution, and programming decisions.
For example, "Cidade Alerta," a Brazilian journalistic program, has seen a rise in demand over the past month in Canada, with an audience demand 2.3 times the average show in Canada over the last 30 days. This information can be essential for SVOD, linear networks, or pay TV networks when making decisions about content acquisition. The show's ability to solve mysterious cases has increased its audience demand, making it a popular choice among viewers. Content valuation can come into play here too, indicating the financial value of the title to the platform, how it drives subscriber acquisition and retention.
Additionally, understanding the show's performance over a specific period can support programming decisions. For example, comparing the performance of "Cidade Alerta" over a year vs. the last 30 days reveals that demand has increased by 66.9%. This means that the show is still relevant and seen as valuable by viewers.
Another way in which demand data can help with decision-making is by determining which markets the show has the highest demand. In the case of "Cidade Alerta," the show's highest global demand is in Brazil, which could inform decisions about its distribution. However, it is essential to assess travelability and reach for each market to make more informed decisions. Furthermore, Parrot Analytics' franchisability score can help studios determine whether the title is a suitable franchise or potential spin-off.
In conclusion, demand data can provide significant insights into viewers' preferences and indicate a show's viability. For entertainment executives working across the industry, it can be a valuable tool when making content, acquisition, distribution, and programming decisions. Furthermore, having access to in-depth demand data allows them to make more informed decisions with greater confidence, leading to more successful and profitable outcomes.
Cidade Alerta's travelability to Canada in the last 30 days is 16%, which means that the audience demand for Cidade Alerta is 16% of the demand in its country of origin, Brazil. Click through to another market to discover how well Cidade Alerta travels internationally.
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Acquire the best shows from partners such as RecordTV to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Cidade Alerta), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular RecordTV‘s Cidade Alerta is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for RecordTV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cidade Alerta, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using television demand data from Parrot Analytics for Cidade Alerta in Canada. We provide our partners with comprehensive entertainment industry know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.