The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a powerful tool for entertainment executives to make informed decisions on content, acquisition, distribution, and programming. One show that we can use as an example of how demand data can inform decisions is "Civilisation."
Content valuation is one of the main ways that demand data can inform content decisions. By analyzing the Parrot Analytics data for "Civilisation," we can see that it has 2.7 times the audience demand of the average show in Canada over the last 30 days, indicating that the show is valuable. Additionally, only 8.6% of all TV shows have this level of demand, suggesting that "Civilisation" is a unique show that is in high demand. Comparing its demand to the average demand over the last 90 days, we can see that demand for the show has been increasing recently, which would indicate its value is increasing, and it could be worth acquiring or distributing.
Another way to use demand data is to understand the show's performance in its home market and other global markets. For example, comparing "Civilisation" demand in Canada relative to its home market in the United Kingdom reveals that demand in Canada was 166% of the demand in the UK. This information can allow acquisition and distribution companies to identify markets where the show could perform well or plan marketing campaigns accordingly.
Demand data can also help to identify potential shows to acquire or produce. By examining the shows that fans of "Civilisation" also like, such as "Andrew Marr's History Of The World," executives can gain insights into the types of audiences that would be interested in this type of programming. Additionally, analyzing the top 10 global markets where "Civilisation" is most in-demand over the last 30 days can reveal other markets where niche programming may also be successful.
Examination of "Civilisation's" momentum and longevity can inform programming decisions. For "Civilisation," its momentum, or the pace of growth, is good, and its longevity, or how well audience demand is maintained over time, is outstanding. This suggests that the show could have a long lifespan and continually drive engagement and revenue for the viewer audience.
Demand data also enables decision-makers to understand their audience's tastes and preferences better. By analyzing the genres that "Civilisation" outperforms the average show, such as the documentary genre, executives can identify potential areas of growth. With the data on which shows fans of "Civilisation" also like, executives can understand the broader tastes of their audience in detail.
Finally, demand data can inform the marketing and promotion of a show. Examining when demand is spiking or spreading across global markets can inform pre-release marketing. Affinity analysis can also identify potential partnerships and collaborations to expand audiences.
In conclusion, "Civilisation" is an excellent example of how demand data can inform content, acquisition, distribution, and programming decisions. Understanding the show's value, global performance, audience tastes, and longevity are just a few areas where demand data can be leveraged for more informed decision-making.
Civilisation's travelability to Canada in the last 30 days is 169%, which means that the audience demand for Civilisation is 169% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Civilisation travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. BBC Two, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Civilisation.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Civilisation from partners like BBC Two.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Civilisation? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as BBC Two to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from BBC Two by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Civilisation. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as BBC Two to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Civilisation), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC Two by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Civilisation, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Civilisation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Civilisation, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Historical Documentary), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 19, 2024, 2:02 p.m. PST using global tv demand metrics from Parrot Analytics for Civilisation in Canada. We provide our partners with comprehensive television insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.