The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a global entertainment executive, you can use demand data to help make informed decisions about content, acquisition, distribution, programming and more. The data reveals detailed insights about audience demand, which can help you understand how your content is performing across regions, how much it is worth, which platforms and networks to target, and more. One example where demand data can be used is in analyzing the performance of "Comedy Bang! Bang!" for the month of March 2024 in Canada.
Firstly, you can use demand data to determine the audience demand for this show compared to the average title in Canada. With 2.2 times the audience demand of the average show, it is clear that demand for "Comedy Bang! Bang!" is good. You can also see that it performed well in the variety genre, ranking at the 97.8th percentile in March, which means it has higher demand than most variety titles in Canada.
You can also compare its demand over the last 30 days to its peak demand and over the past 90 days to identify any patterns and changes in audience interest towards the show. The Parrot Pulse report can provide independent measures of its global performance across six dimensions, such as its reach, longevity, and momentum.
To make content valuation decisions you can rely on the dollar value contribution of any title based on its demand. In this case, you can estimate the show's dollar value contribution to any platform in Canada over the past 30 days. You could also use this valuation to compare it to other titles and evaluate the ROI a specific title will bring to any given platform.
You can also use demand data to assess the travelability of the show, which measures its international demand relative to its home market. In general, the show lacks travelability, which means it is more popular in its home market compared to other regions. You can also see that the audience demand for the show has decreased by 4.5% in Canada over the past month.
Despite its lack of travelability, you can analyze the top markets where "Comedy Bang! Bang!" is most in-demand over the past 30 days. You will see that it outperforms the demand of the average TV show in each of these markets. The United States ranks first with good audience demand of 4.3x, followed by the United Kingdom where demand is good. Germany and France have good audience demand as well.
Lastly, you can use demand data for competitive benchmarking and to understand how "Comedy Bang! Bang!" compares to other similar titles. You can list the other shows that fans of "Comedy Bang! Bang!" also like, which can provide insights into what other types of content appeal to this audience.
In summary, demand data can provide entertainment executives with valuable insights into audience demand, which can inform decision-making related to content, acquisition, distribution, programming, content valuation, and more. Therefore, leveraging demand data can benefit your business by providing an actionable understanding of audience demand and changing viewer preferences.
Comedy Bang! Bang!'s travelability to Canada in the last 30 days is 25%, which means that the audience demand for Comedy Bang! Bang! is 25% of the demand in its country of origin, United States. Click through to another market to discover how well Comedy Bang! Bang! travels internationally.
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Acquire the best shows from partners such as IFC to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Comedy Bang! Bang!), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular IFC‘s Comedy Bang! Bang! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for IFC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Comedy Bang! Bang!, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sketch Comedy), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using global television demand datasets from Parrot Analytics for Comedy Bang! Bang! in Canada. We provide our partners with meaningful TV industry workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.