The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can examine the demand data provided for "Cops" to make more informed content decisions. Demand data is an essential tool in content valuation. Demand quantifies the popularity of a show in a specific market or globally, relating to how much revenue it will generate.
One way demand data can assist entertainment executives when deciding on content acquisition is by making investment decisions that will yield higher returns. An analysis of "Cops" for the month of March 2024 shows that the show has impressive numbers, 10.2 times the audience demand of the average show in Canada in the last 30 days. By comparing its demand from the last 30 days to that of the last 90 days, demand has increased, indicating a growing interest amongst its audience. The show's popularity appears consistent over time, characterized by an outstanding level of longevity, and its momentum shows similar outstanding figures. These metrics suggest the potential of the show as a valuable asset should the network make any investment decisions revolving around the episodic series.
Closely analyzing audience demand from different markets globally can help you learn where your content performs best and the overall international appeal of your content material. For instance, ranking second for "Cops" internationally is Canada, with an outstanding level of demand predicted. "Cops" held 78% of demand in Canada compared to its US counterpart, which indicates that the show has the potential to be successful in other regions globally. This data suggests that the show has the potential to gain an audience in its top international markets.
Demand data can have a notable impact on content distribution decisions. Demand helps identify the right platform(s) for your show's distribution by uncovering where interest in your content is the highest. "Cops" obtains an overall good performance worldwide, with a 10.2x demand in the United States(ranking first amongst global markets). Comparatively, data shows that "Cops" has outstanding demand in France, Germany, and Canada, opening up options for successful distribution in these regions.
Finally, as an entertainment executive, demand data can help inform programming decisions. Studying the show's metadata as provided, one can easily develop the right programming strategy anchored around releasing new episodes, airing reruns, or streaming older seasons to keep audiences entertained and interested. The data shows increasing demand for "Cops" in Canada by 13.8% during March. Moreover, this analysis of "Cops" revealed that only 2.7% of all TV shows achieved demand levels like theirs, meaning the show is performing exceptionally well, and this insight can help program executives make key decisions around placement, scheduling and marketing efforts for the series.
Demand data has far-reaching implications and can provide excellent insights into decision-making for the modern entertainment executive. By analysing demand, you can help to seek out profitable content investments, making valuable acquisition and distribution decisions.
Cops's travelability to Canada in the last 30 days is 78%, which means that the audience demand for Cops is 78% of the demand in its country of origin, United States. Click through to another market to discover how well Cops travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. Paramount Network, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Cops.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Cops from partners like Paramount Network.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Cops? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Paramount Network to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from Paramount Network by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Cops. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Paramount Network to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Cops), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Paramount Network by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Cops, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Paramount Network‘s Cops is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cops, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Crime Reality), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using global tv demand data from Parrot Analytics for Cops in Canada. We provide our partners with deep television analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.