The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may be looking for ways to leverage data and insights to make more informed content or acquisition decisions. Demand data can provide valuable insights to support your decision making. Let's take a look at how demand data can be used, using the example of the TV series "Creepshow" in Canada during February 2024.
Content Valuation:
Using demand data, you can calculate the dollar-value contribution of any title, to any platform, in any region. You can analyze how much a particular series is worth to a platform, its baseline value, and how it is performing as an acquisition-driving or churn-reducing title. With this analysis, you can determine how much to spend on content. In the case of "Creepshow" in Canada, the show has demand 6.9 times the average title in the last 30 days, which is a good sign. This high level of demand puts it in the top 8.6% of all TV shows. Comparing "Creepshow's" demand over the last 30 days to its demand over the last 90 days, we see that demand has decreased recently. This information can be used to adjust programming and promotional strategies accordingly.
Content Acquisition:
Demand data allows you to value content, including individual series or entire libraries. It can help you identify opportunities to acquire or produce content, and differentiate between content that is generating significant demand and content that is not. In the case of "Creepshow" in Canada, audience demand for the show increased by 35.3% during February. This increased demand can offer valuable insights into acquisition decisions. Additionally, analyzing the top 10 global markets where "Creepshow" is most in-demand, we can see the show has outperformed the demand of the average TV show in each of these markets, indicating potential wider appeal for global acquisition.
Programming:
Demand data can inform programming decisions such as determining release strategies, scheduling of episodes or seasons, and identifying optimal pricing strategies. For instance, by examining the top genres resonating with your current audience, you can estimate the most popular times for content release. The analysis of "Creepshow" in Canada reveals that the demand for the show spiked in late February 2024. Executives may examine this data to determine whether there were underlying reasons for this surge, such as a significant event or promotion that the show was associated with. This analysis can inform future promotional efforts and scheduling decisions.
Distribution:
Demand data can indicate which platforms to target for distribution of your content. By comparing "Creepshow's" demand in Canada to its demand in the United States, we can see that the demand in Canada is good but only represents 67% of the demand in its country of origin, suggesting that promotional and distribution strategies may need to be adjusted to boost demand further. Additionally, examining the show's performance in other regions of the world can provide valuable insights into new market opportunities for distribution.
In conclusion, by utilizing demand data, entertainment executives can make informed content decisions and acquisition decisions, identify important trends in programming, and optimize distribution decisions. The example of "Creepshow" in Canada during February 2024 highlights the potential benefits of utilizing demand data to inform executive decisions. By leveraging demand data insights, entertainment executives can drive demand and maximize the value of their content offering, both domestically and globally.
Creepshow's travelability to Canada in the last 30 days is 70%, which means that the audience demand for Creepshow is 70% of the demand in its country of origin, United States. Click through to another market to discover how well Creepshow travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Shudder‘s Creepshow is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Shudder and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Creepshow, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Comedy Horror), using our globally standardized Demand Expressions® metric.
This page has been modified on March 29, 2024, 2:48 a.m. PST using demand data from Parrot Analytics for Creepshow in Canada. We provide our partners with valuable television industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.