The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can be a useful tool to make informed content decisions. "Crime Patrol" in Canada in the month of October 2023 provides a good example of how leveraging demand data can help with content valuation, programming decisions, and distribution decisions. Here are some ways that demand data can be used:
1. Content Valuation: By analyzing audience demand data, entertainment executives can estimate the baseline value of a title. "Crime Patrol" for the last 90 days in Canada had demand that was 2.2 times the average, indicating that it is a popular show in the market. Over the last 30 days, the demand for the show in Canada has slightly decreased, indicating that it may not retain demand as much in Canada as it has been doing over a longer period. Still, the show has remarkable global demand performance across six dimensions, including its outstanding worldwide audience demand, exceptional longevity, outstanding momentum, good franchisability, and good reach. Based on this data, content valuation systems such as those offered by Parrot Analytics can be used to quantify the value contribution of any title to any platform, anywhere in the world.
2. Programming Decisions: Demand data can also aid in programming decisions. In the case of "Crime Patrol," which covers the topic of crime in India, it is most in-demand in India, followed by Bangladesh, the United States, and Pakistan. This information can help entertainment executives to determine which territories to prioritize for distribution or acquire distribution rights. They can also gain insight into what's most popular in a market for the genre of their choice, which can lead to strategic content partnerships.
3. Distribution Decisions: Another way demand data can be useful is in distribution decisions. Entertainment executives can assess the value of exclusivity through using demand data, which also helps in determining which platforms to target for a series or a content library. For instance, the demand for "Crime Patrol" was 18% of the demand in its country of origin, India. This low travelability indicates that Canada may not be the best market for the show compared to other territories. However, a spike in demand late in October suggests that there may still be an audience for the show in Canada. With this data, executives can make strategic decisions about how to allocate content investments effectively to maximize investment returns.
4. Acquisition Decisions: For talent agencies, TV production companies, and content distributors who are looking for shows to acquire, demand data can provide an early indicator of a show’s potential success. By looking at audience demand, executives can assess how popular a show is, compare it to other titles in the same genre, and decide whether it would fit well with their current portfolio.
5. Programming Decisions: Demand data can also be used to inform strategic content decisions. For instance, executives may want to examine who the target audience for their content is, and to what degree the appeal of their content matches up with the interests of their audience. By comparing metrics such as taste clusters and affinity analysis, they can begin to understand what their audience responds to positively and make proactive programming decisions based on that information.
Overall, demand data can help executives to be more informed when making content, programming, distribution, and acquisition decisions. By utilizing high-quality demand data analysis provided by content measurement companies such as Parrot Analytics, executives can gain valuable insights that can help them understand the global demand for content, its potential longevity, and its popularity in different regions, genres, and markets. Ultimately, leveraging reliable demand data can help create strategic opportunities for growth and success in the entertainment industry.
Crime Patrol's travelability to Canada in the last 30 days is 12%, which means that the audience demand for Crime Patrol is 12% of the demand in its country of origin, India. Click through to another market to discover how well Crime Patrol travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sony Entertainment Television (India)‘s Crime Patrol is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sony Entertainment Television (India) and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Crime Patrol, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 19, 2024, 2:02 p.m. PST using demand content analytics from Parrot Analytics for Crime Patrol in Canada. We provide our partners with comprehensive media industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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