The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT or SVOD platform executive, demand data can help you make more informed content decisions by identifying which shows are most in-demand in a specific region or genre. When it comes to "Ctv News," the demand data analysis revealed some interesting insights that can be useful in creating better programming decisions.
Firstly, "Ctv News" has an outstanding audience demand that is 17.3 times higher than the average show in Canada over the last 30 days. This demand has been increasing recently, which suggests that this show is becoming more popular. As a content executive, this data can help you to understand the value of "Ctv News" for your platform and determine its worth.
Secondly, "Ctv News" is performing well globally, with outstanding audience demand in Canada and the United States. This data can help you to assess the show's international appeal, enabling you to make more informed distribution decisions.
Thirdly, by examining audience demand for "Ctv News" over a 1-year period, you can identify long-term trends in audience interest. The demand data analysis shows that the show's peak demand was 21.6 times the average over the course of the entire year, compared to 23.0 times the average in the last 30 days. This suggests a recent increase in popularity, which can help you to make more informed acquisition decisions.
Fourthly, the Parrot Pulse for "Ctv News" provides an independent measure of its global performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach. This data can help you to assess the show's overall performance and potential for future growth.
Finally, the demand data also reveals that "Ctv News" ranks at the 99.3rd percentile in the news genre in Canada, indicating its higher demand than 99.3% of all news titles in Canada. This data can help you to understand how competitive this show is and make better programming decisions in the news genre.
Overall, demand data is a powerful tool for entertainment executives working in various areas, including content acquisition, programming, distribution, and content valuation. By analyzing demand data, you can gain insight into the value and appeal of specific shows and genres, enabling you to make more informed content investment decisions. So, it's always a good idea to use it to your advantage.
This is Ctv News's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Ctv News travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CTV Television Network‘s Ctv News is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CTV Television Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ctv News, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 18, 2024, 12:48 p.m. PST using tv demand datasets from Parrot Analytics for Ctv News in Canada. We provide our partners with meaningful SVOD capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.