The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, demand data is a crucial aid in making informed content decisions. As an example, let's take a look at the demand data for "Cybersix" for the month of February 2024 in Canada and explore how it can help with content valuation, acquisition, distribution, and programming decisions.
One of the main benefits of demand data is that it allows content valuation. For instance, Parrot Analytics content valuation system can help estimate the dollar value contribution of any title, to any platform, in any region. Knowing the baseline value of a title can help executives understand how much to spend on content. In the case of "Cybersix," we can see that the show has 6.4 times the audience demand of the average show in Canada over the last 30 days. This means that "Cybersix" is over six times more valuable to audiences than the typical show in Canada, which is good news for anyone looking to acquire or distribute the series.
Another way that demand data can help entertainment executives is when it comes to acquisition decisions. By examining the audience demand for "Cybersix" over the last 30 days, we can see that demand for the show has been increasing recently. And while it's true that the show's rank dropped by 72 spots during February, it still ranks at the 96.2nd percentile in the animation genre. This suggests that the show has higher demand than nearly all animation titles in Canada. Knowing this information can help acquisition executives make more informed decisions about whether to pursue exclusive rights to the show.
In terms of distribution decisions, understanding the travelability of a show is key. Travelability measures a show's international demand relative to its home market. The Parrot Pulse for "Cybersix" shows that while the show's worldwide audience demand across all platforms is okay, its travelability is poor. This means that while the show may be well-liked in Canada, it may not have as much demand in other countries. Understanding this information can help distribution executives make informed decisions about which countries to focus on when selling the series.
Programming decisions also benefit from demand data. Demographic or genre-based shifts in demand can point to untapped audiences or identify new trends. For example, we can look at the other shows that fans of "Cybersix" also like, such as "Star Wars: The Bad Batch," "The Legend Of Vox Machina," and "Overlord." These shows have a similar audience base to "Cybersix," which might indicate that fans of these shows would enjoy "Cybersix" as well. This information can help programming executives decide to recommend this show to viewers who have shown interest in these similar programs, or know the best time to promote the show to its target audience.
In conclusion, demand data is an indispensable tool for entertainment executives across the industry. From content valuation to acquisition, distribution, and programming decisions, understanding audience demand is key to making informed business decisions. By examining the demand data for "Cybersix" in Canada for the month of February 2024, we were able to see how this information can help executives across the industry to be more strategic with their decisions concerning this series.
This is Cybersix's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Cybersix travels internationally.
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Acquire the best shows from partners such as Télétoon to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Cybersix), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Télétoon‘s Cybersix is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Télétoon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Cybersix, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 28, 2024, 3:41 a.m. PST using television demand data from Parrot Analytics for Cybersix in Canada. We provide our partners with essential television expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.