The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive responsible for making informed decisions about content, you are likely interested in understanding how demand data can help you to evaluate and select titles that will perform well with your audience. In this context, you may find that the demand analysis for "Dag" in Canada presented here provides valuable insights that can inform your content valuation, programming, and distribution decisions.
For example, knowing that "Dag" achieved 2.6 times the audience demand of the average show in Canada over the last 30 days and moved up in its rank by 117 spots during March in Canada is helpful for content valuation. The analysis reveals that the show has higher demand than 94.4% of all drama titles in Canada. Its global demand, however, is okay, and its travelability shows that the show has poor international demand relative to its home market. Therefore, if you were responsible for distribution, you may want to consider that demand for "Dag" is largely centered in Norway where its demand is good, whilst its demand elsewhere is okay, and its travelability is poor.
Furthermore, knowing which shows are popular with "Dag" audience is also key in content valuation and subscription retention or acquisition. This analysis reveals that fans of "Dag" also like "Halo", "Superman & Lois", "The Orville", "Platonic", "NCIS", "Letterkenny", "American Experience", "South Park: The Streaming Wars" and "Severance (2022)". Armed with this data, you could use affinity analysis to identify brand partnership opportunities or to evaluate the potential of spinoffs or franchise development.
The analysis further reveals that the show's momentum is poor, and its franchisability is likewise poor. Given these results, and that the show has ended, you may want to consider how you can capitalize on the demand for this content, perhaps by securing the rights to offer the complete series on your platform as an addition to catalog content to attract subscribers and retain them.
In addition to the above insights, you could also use demand data to answer questions such as: How much is "Dag" worth to my platform? How can we estimate cannibalization of audiences if "Dag" is available on multiple services, and its value if exclusive to our platform? What is the best promotion and release strategy for the show?
Finally, this analysis reveals that "Dag" is outperforming the average TV show demand in several global markets, including Sweden where the show's demand is outstanding. Leveraging this data, you may want to consider how to better market this type of content for new or international markets and assessing whether there are opportunities for co-production or acquisition of other relevant content from these countries.
In summary, analyzing demand data for "Dag" in Canada provides valuable insights that can help you as an executive in content valuation, programming, and distribution decisions. It enables you to understand how well the show is performing with audiences, which regions to target for distribution, and to compare its performance against its peers in terms of peak demand, momentum, and longevity. Ultimately, these insights can help you to make more informed decisions and better allocate your resources when it comes to content.
Dag's travelability to Canada in the last 30 days is 28%, which means that the audience demand for Dag is 28% of the demand in its country of origin, Norway. Click through to another market to discover how well Dag travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV 2 Norge‘s Dag is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV 2 Norge and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dag, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for Dag in Canada. We provide our partners with essential television series competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.