The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be a valuable tool to help make more informed content decisions. Let’s use the example of "Dance Moms" and how its demand performance in Canada in March 2024 can inform strategic decisions:
1. Content Valuation: Demand data provides an independent measure of a show's global performance across six dimensions, including demand, travelability, longevity, momentum, franchisability, and reach. "Dance Moms" has outstanding audience demand across all platforms, and its travelability is outstanding, indicating that it has great potential to travel well beyond its local market. These insights can help in assessing the show's value to a platform and making data-driven content valuation decisions.
2. Programming decisions: "Dance Moms" has 8.4 times the audience demand of the average show in Canada over the last 30 days, and only 2.7% of all TV shows have this level of demand, indicating that it is a highly popular show. However, audience demand for the show has decreased by 39.1% in Canada during March 2024. The show should be evaluated for potential reasons for decreased demand, such as a change in storyline or negative press. If the decline continues, the platform may need to consider alternative programming to keep audience interest.
3. Acquisition decisions: By examining the top 10 global markets for "Dance Moms," we find that the show outperforms the average show in each market. The United States is the show's number one market globally, followed by the United Kingdom. There is also outstanding demand for the show in Canada and New Zealand. This information can help an acquisition team make informed decisions about acquiring rights to a show and in which markets it could be successful.
4. Distribution decisions: "Dance Moms" has higher demand than 98.9% of all music titles in Canada, indicating that there is audience interest in this particular genre. The data provides insights into the popularity of the show across different markets, and platforms can use this information to determine where the show will likely be most successful and where it should be promoted. The show has outstanding longevity, and these insights should be taken into consideration when making distribution decisions.
5. Performance comparisons: By examining the demand for "Dance Moms" over the past year, teams can gain valuable insights into its performance trends. The show has seen an increase in popularity over the past month, a potential indication that the show is gaining popularity. This demand data could help platform teams make decisions about marketing campaigns and release strategies.
Overall, demand data can be used to help entertainment executives make more informed decisions about content, acquisitions, distribution, and programming. The insights provided by demand data, including "Dance Moms," can help platforms to better understand how to connect with and grow their audience base, and maximize the performance and value of their content.
Dance Moms's travelability to Canada in the last 30 days is 36%, which means that the audience demand for Dance Moms is 36% of the demand in its country of origin, United States. Click through to another market to discover how well Dance Moms travels internationally.
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Acquire the best shows from partners such as lifetime to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Dance Moms), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular lifetime‘s Dance Moms is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for lifetime and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dance Moms, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Lifestyle Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using global television demand datasets from Parrot Analytics for Dance Moms in Canada. We provide our partners with essential TV expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.