The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, there are various decisions that you need to make to ensure your platform's success. One of the essential aspects that can help you make informed content, distribution, and acquisition decisions is demand data. For instance, using the demand data for "Dark Side Of The Ring" for the month of February 2024 in Canada, you can make evidence-based decisions that can benefit your platform. Here are some of the questions to which demand data provides answers:
- Content Valuation: How can you determine the value of a TV series to the platform or the content library's overall worth? Using Parrot Analytics demand data, you can estimate the dollar value contribution of any title to any platform in any region. Thus, it would be possible to ascertain "Dark Side Of The Ring"'s worth if it is acquired for the platform.
- Acquisition and Distribution: How can you decide which content to choose and distribute across regions? "Dark Side Of The Ring" has outstanding demand in Canada, which shows that the series has a potential audience base in this region. Additionally, based on the top 10 global markets' analysis, it outperforms the demand for an average TV show in each of these markets. Therefore, it could be an excellent option to acquire and distribute this show across these regions.
- Programming: How can you decide which content to produce or commission from others? Considering the popularity of "Dark Side Of The Ring," particularly in countries like the United States, it may make sense to produce content that is similarly captivating and dramatic for the American audiences. You may also need to check which of the show's genre, such as sports and documentaries are also popular among audiences, to decide which themes work better.
- Content Marketing: How can you optimize your marketing campaign strategy? Based on the Parrot Pulse understanding of "Dark Side Of The Ring"'s performance across six dimensions, momentum shows that it has an outstanding pace of growth in demand over a certain period. Thus, advertising the series through social media and trailers that showcase its popularity and momentum can be an effective way to lure in potential viewers.
- Talent Acquisition: Who are the best talents with whom to partner or expand the audience? Using the fact that "Dark Side Of The Ring"'s viewers are also fans of shows like "Hard Knocks" and "Whose Line Is It Anyway?" executives can work with known-personalities such as actor Whose Line Is It Anyway to market the show and reach bigger audiences.
In conclusion, demand data is a powerful tool that executives in the entertainment industry can use to make better-informed decisions regarding content selection, distribution, acquisition, and production. Demand helps in understanding which content is in demand, where the demand is coming from, and can help in anticipating audience preferences both currently and in the future. By examining the demand for shows such as "Dark Side Of The Ring," executives can make better decisions essential to the success of their platforms and services.
Dark Side Of The Ring's travelability to Canada in the last 30 days is 75%, which means that the audience demand for Dark Side Of The Ring is 75% of the demand in its country of origin, United States. Click through to another market to discover how well Dark Side Of The Ring travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Viceland‘s Dark Side Of The Ring is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Viceland and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dark Side Of The Ring, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sports Documentary), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 19, 2024, 2:57 a.m. PST using global tv demand content analytics from Parrot Analytics for Dark Side Of The Ring in Canada. We provide our partners with essential TV series know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.