The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives making content decisions, demand data can help them to make more informed choices on content valuation, acquisition, distribution, and programming decisions. Using the example of "Dateline: Secrets Uncovered" in Canada in January 2024, we can see how demand data can be used.
For content valuation, demand data can reveal a show's worth and how much of its value is driven by demand for specific stars. In the case of "Dateline: Secrets Uncovered" in Canada, it has 6.3 times the audience demand of the average show over the last 30 days, indicating good demand. Comparing its demand to other titles in the news genre, it ranks in the 98th percentile in Canada, higher than 98.1% of all news titles in the country. Moreover, the show's audience demand has increased by 75.6% in Canada in January.
For acquisition decisions, demand data can help companies find new opportunity markets for content distribution. If an executive is looking for a show to acquire, they may consider using demand data to see if they can find demand elsewhere that has not yet been tapped. For instance, "Dateline: Secrets Uncovered" has demand in other global markets such as the Netherlands and Turkey, which may indicate untapped opportunity markets.
For distribution and programming decisions, demand data can inform the platform and network fit of a show, as well as optimizing release strategy and pricing. Knowing that "Dateline: Secrets Uncovered" has performed well in Canada and is outperforming the average TV show in the country, executives may want to consider distributing the show within Canada, and optimally planning an effective marketing campaign ahead of the release to attract maximum engagement.
Lastly, demand data can help with subscriber acquisition and retention, with data revealing which titles should be bought to keep current audiences happy and which to attract new subscribers. Knowing that the audience for "Dateline: Secrets Uncovered" has been increasing recently can encourage platforms to acquire or renew the show for their platform if they believe it will help them to retain or attract subscribers.
In conclusion, demand data from Parrot Analytics provides television executives with insights that empower them to make decisions with confidence. In the case of "Dateline: Secrets Uncovered," analyzing the show's demand in Canada has revealed a show with solid demand that is outperforming the average TV show in the country. This information can be used to inform content valuation, acquisition, distribution, and programming decisions.
Dateline: Secrets Uncovered's travelability to Canada in the last 30 days is 14%, which means that the audience demand for Dateline: Secrets Uncovered is 14% of the demand in its country of origin, United States. Click through to another market to discover how well Dateline: Secrets Uncovered travels internationally.
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Acquire the best shows from partners such as Oxygen to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Dateline: Secrets Uncovered), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Oxygen‘s Dateline: Secrets Uncovered is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Oxygen and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dateline: Secrets Uncovered, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using global tv demand data from Parrot Analytics for Dateline: Secrets Uncovered in Canada. We provide our partners with smart TV industry expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.