The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive looking to make informed content and distribution decisions, demand data can provide valuable insights into the performance of a title like "Dead Of Summer." The show's demand profile for the month of November 2023 shows that it has 2.2 times the audience demand of the average show in Canada over the last 30 days, indicating that demand for the show is good. This level of demand is achieved by only 8.6% of all TV shows in Canada. Additionally, the demand for the show has been increasing recently, as evidenced by its demand of 1.6 times the average over the last 90 days. The increase in demand in this period could be an indication that the marketing campaign during this period was successful.
Demand data can also help you understand how the show compares to others in its genre. In November, "Dead Of Summer" ranked at the 94.0th percentile in the drama genre in Canada, meaning that it has higher demand than 94.0% of all drama titles in Canada. This information can be valuable for deciding whether to acquire or produce similar content in the future.
In terms of audience demographics, it is worth mentioning what other shows fans of "Dead Of Summer" also like. If the demographic of the show's viewers aligns with the target audience of an OTT platform or network, this information can be used to recommend other titles that may be of interest to them.
An interesting observation from the analysis is that "Dead Of Summer" has poor travelability, which means that the show has low international demand relative to its home market. This means that if you are looking to distribute this show outside of Canada and the United States, you may want to consider how the show would perform in the local market.
The measurement of the performance of the show over time, in terms of longevity, momentum, and reach, also provides valuable insights. While the momentum for the show has been okay, its reach (the number of people expressing demand for the show) has been good. This information can be used to determine what marketing and promotional efforts should be focused on to reach new audiences, increase brand awareness, and drive demand for the show.
Finally, demand data can also provide valuable insights into the global appeal of the show and how it performs in markets outside of Canada. The top 10 global markets where "Dead Of Summer" is most in-demand over the last 30 days can be analysed to understand which markets may be worth further exploring or expanding into. France is the show's number one market globally, while Canada is ranked second, where demand is good. This information can be used to develop strategies for content acquisition or distribution, and optimize marketing and promotional efforts in these markets.
In conclusion, using demand data to analyse the performance of a title like "Dead Of Summer" can provide valuable insights into content valuation, acquisition decisions, distribution decisions, programming decisions, and marketing strategies. By understanding the show's demand profile, its genre performance, audience demographics, and global appeal, entertainment executives can make more informed decisions and develop strategies to drive engagement, grow their audience, and maximise their content investment.
Dead Of Summer's travelability to Canada in the last 30 days is 39%, which means that the audience demand for Dead Of Summer is 39% of the demand in its country of origin, United States. Click through to another market to discover how well Dead Of Summer travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Freeform and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dead Of Summer, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Paranormal Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 28, 2024, 7:56 a.m. PST using analytics from Parrot Analytics for Dead Of Summer in Canada. We provide our partners with meaningful television series insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.