The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are tasked with making strategic decisions that drive your business forward. This is where demand data from Parrot Analytics comes in as a helpful tool to make more informed decisions. We will explore how the demand data for "Deadliest Catch" in Canada for the month of March 2024 can influence your content, acquisition, distribution, or programming decisions.
Firstly, content valuation is essential when making acquisition or programming decisions, and demand data can reveal the economic value of a TV series. Parrot Analytics content valuation system is based on demand data and can precisely show the contribution of any title to any platform in any region. In the case of "Deadliest Catch," this show's demand has been outstanding for the past 30 days, with 11.7 times the audience demand of the average show in Canada. This means that the show is worth significantly more than the average show on a monetary basis and could be ideal for acquisition.
Secondly, demand informs supply and demand decisions as it can show what types of content exhibit acquisition or production opportunities. The show fans of "Deadliest Catch" also like, which includes titles like "Forged in Fire" and "Bering Sea Gold," can inform what kind of content would be promising for acquisition, production, or commissioning. It is also essential to note that the demand for "Deadliest Catch" has been increasing in Canada recently, indicating that there could be an opportunity to tap into this momentum with related content.
Thirdly, demand data can inform programming decisions by identifying the best release strategy and pricing for a show. The demand for "Deadliest Catch" spiked towards the end of March 2024, which can inform the ideal time to release related content to capitalize on this spike. The demand for the show is also outstanding in countries like the United States, Australia, the Netherlands, the United Kingdom, Romania, Norway, and Canada. This information can inform regional programming decisions, like what shows would be most suited for a particular market.
Lastly, demand can help with acquisition decisions as it can reveal a show's monetary worth to another streaming platform. The demand data for "Deadliest Catch" in Canada indicates that it is worth significantly more than the average show and could be an excellent asset for a streaming platform.
In conclusion, demand data from Parrot Analytics is essential when making strategic decisions that drive your business forward. It can help in content, acquisition, distribution, and programming decisions by revealing a show's economic worth, identifying acquisition or production opportunities, informing programming decisions, and revealing a show's worth to another streaming platform.
Deadliest Catch's travelability to Canada in the last 30 days is 73%, which means that the audience demand for Deadliest Catch is 73% of the demand in its country of origin, United States. Click through to another market to discover how well Deadliest Catch travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Deadliest Catch is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Deadliest Catch, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Adventure Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using global tv demand analytics from Parrot Analytics for Deadliest Catch in Canada. We provide our partners with essential television industry analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.