The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can provide you with insightful metrics to help you make more informed content, acquisition, distribution, and programming decisions. For instance, taking a closer look at "Death In Paradise" statistics for the month of March 2024 in Canada, we can extract valuable insights that can guide decisions in various areas.
One area in which demand data provides value is content valuation. With 11.9 times the audience demand of the average show in Canada over the last 30 days, "Death In Paradise" generated plenty of buzz, and only 2.7% of all TV shows compete with its demand level. Moreover, we can infer from its Parrot Pulse score that "Death In Paradise" has an outstanding worldwide audience demand, with its travelability and franchisability ranking good. By analyzing these metrics, you can quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the content catalog, thereby evaluating a content's intrinsic value.
Another area where demand data is useful is in decisions concerning supply and demand. By observing a show's demand over time and identifying patterns, you can know what types of content exhibit opportunities for acquisition or production, and how much the content should be valued. This data is critical in determining which shows to capitalize on for future investments, knowing the shows' potentials and ensuring maximum returns on investment.
Demand data also helps in subscriber acquisition and retention. Knowing which titles appeal most to subscribers can guide strategic acquisition decisions that will drive audience growth. Conversely, identifying titles with a high proportion of repeat demand can help to retain existing subscribers. Using the example of "Death In Paradise" in Canada, we can infer that it has an outstanding demand level that is higher than 99.2% of all drama titles in Canada, indicating the show is worth acquiring or maintaining.
In addition, demand data helps executives understand audience taste clusters and the popularity of particular genres, providing insight into what resonates most with viewers. This information can be useful in developing upcoming content concepts and ensuring recommendations cater to the tastes of the desired audience.
Finally, demand data assists in optimal release strategies and pricing. By tracking a show's demand and measuring it against global markets, executives can ascertain the potential value of a show in a particular country relative to the content's home market. In conjunction with other metrics, this can guide the content's release and pricing strategies.
To summarize, demand data provides valuable insights to entertainment executives and assists with content valuation, supply and demand decisions, subscriber acquisition and retention, genre preferences, release strategies, and pricing. In the case of "Death In Paradise" in Canada, high demand levels signify the show's valuable intrinsic worth, potential for international expansion, and its potential to attract new subscribers.
Death In Paradise's travelability to Canada in the last 30 days is 46%, which means that the audience demand for Death In Paradise is 46% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Death In Paradise travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Death In Paradise is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Death In Paradise, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using tv demand content analytics from Parrot Analytics for Death In Paradise in Canada. We provide our partners with comprehensive TV series insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.