The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive responsible for content acquisition, distribution, or programming decisions at an SVOD platform or a linear network, you must make informed decisions that best align with audience demand for content. Demand data produced by Parrot Analytics can help you with the decision-making process. Let us illustrate this point with the example of Dino Dan.
With 2.4 times the audience demand of the average show in Canada over the last 30 days, demand for "Dino Dan" is good. This level of demand can be used to evaluate the economic valuation of the show, as it shows how much a particular title is worth to any platform in any region. If you want to retain your current audience or acquire a new audience, demand data can help you determine which titles to promote and focus on.
The ranking trend during February, which saw a significant drop of 260 spots, suggests that the performance of "Dino Dan" in Canada could be declining. However, it is essential to keep in mind the overall demand trend, which has been increasing recently. This increase in demand indicates that the show might have the potential to perform well in other markets worldwide. You can use demand data to evaluate the performance of "Dino Dan" in different markets around the globe. Knowing that "Dino Dan" performs better in the United States and France than its home market in Canada can be useful for deciding where and how to distribute the content.
The drop-in demand for "Dino Dan" of 12.8% in Canada during February is interesting information that an entertainment executive can use to evaluate the effectiveness of its current marketing campaign. It indicates that a change in strategy is needed to revert the drop in audience demand.
Another way that Parrot Analytics demand data can be used is for discovery and recommendation purposes. Certain shows, such as "MasterChef Junior (US)" and "Super Why!," are popular with fans of "Dino Dan." An entertainment executive could use this information to offer these shows to the fans of "Dino Dan" to satisfy their interests.
Demand data can be useful for content acquisition decisions, too. A popular show like "Dino Dan" might encourage you to acquire similar preschool-oriented dinosaur-themed content.
The Parrot Pulse for "Dino Dan" also provides insight into the global performance of the show. It indicates that the show has okay performance across six dimensions: worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. While some dimensions might need to be improved to make the show more appealing, such insights can help identify the weaknesses and strengths of the series, determine if the marketing strategy is working, and decide whether and how to distribute the content.
To summarize, demand data, as demonstrated using "Dino Dan," can help entertainment executives make more informed content decisions as it provides insights into the popularity, audience interest, and demand trend of a particular show in any region, while also addressing the content valuation of the show.
This is Dino Dan's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Dino Dan travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TVOKids‘s Dino Dan is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TVOKids and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dino Dan, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using television demand datasets from Parrot Analytics for Dino Dan in Canada. We provide our partners with comprehensive content know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.