The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding demand for a specific show, such as IFC's "Documentary Now!", can help inform crucial content decisions. Firstly, it can help value the content library of a platform, as measuring demand data can provide insights into a title's value contribution to a platform. Additionally, demand data can reveal how much a series is worth to another platform if considering a distribution deal.
Demand data can also inform acquisition decisions, allowing executives to determine which type of content presents an opportunity to acquire or produce to fill potential gaps in their existing catalog based on what audiences are demanding. Moreover, demand data shows which TV shows are currently popular in a specific market and can inform programming decisions about what to offer specific audiences.
As for the case of "Documentary Now!", the show has remained popular despite its recent decrease in demand over the last 90 days. However, audience demand for the show has increased by 21.9% in Canada during March, including a spike in mid-March 2024. The show also performed well in its main market, the United States, with a good demand of 5.8x and it has high demand in several other countries as well.
Furthermore, understanding audience tastes and preferences can inform decisions related to talent partnership, production, and spin-off development opportunities based on studying affinity analysis. Besides, assessing the competitive landscape in the genre of the show can help with benchmarking the show against other titles available in the market.
In conclusion, any entertainment executive looking to make informed content decisions should leverage Parrot Analytics' demand data capabilities. For instance, by analyzing "Documentary Now!" in Canada, executives can assess the show's value contribution to a platform, support possible acquisition decisions, and inform programming decisions based on audience tastes.
Documentary Now!'s travelability to Canada in the last 30 days is 23%, which means that the audience demand for Documentary Now! is 23% of the demand in its country of origin, United States. Click through to another market to discover how well Documentary Now! travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular IFC‘s Documentary Now! is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for IFC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Documentary Now!, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Mockumentary), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using global demand metrics from Parrot Analytics for Documentary Now! in Canada. We provide our partners with meaningful TV series insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.