The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is an important tool for entertainment executives to make informed content, acquisition, distribution, and programming decisions. Parrot Analytics’ content valuation model helps executives assess the dollar value contribution of any title to any platform in any region. Using the example of Doom Patrol, let’s explore how this data can help.
Firstly, demand data enables content valuation by answering questions like- how much is the show worth, what is the baseline value of the title, how much of its value is driven by stars and how to estimate the ROI. The demand for Doom Patrol in Canada is outstanding and the show has been increasing in popularity recently. Similarly, the Parrot Pulse Dashboard shows that the show has outstanding performance in terms of worldwide audience demand, travelability, longevity, momentum, franchisability, and reach.
Secondly, demand data enables discovery and recommendation of shows to consumers. The analysis for Doom Patrol showed that the top 10 global markets where the show is the most in-demand outperform the demand of the average TV series. Executives could use this information to recommend other similar shows to consumers.
Thirdly, demand data answers questions around supply and demand by understanding what type of content has an opportunity for acquisition or production. Executives can use the data to determine where they should focus their efforts to optimize revenue growth.
Fourthly, it enables executives to make optimal release strategies and pricing for their content. By analyzing Doom Patrol's popularity, executives can decide the best time to market and release the show for maximum exposure and consumption.
Finally, demand data helps with subscriber retention and acquisition by identifying the genres and titles that appeal to the audience and by making decisions about the content library. If an executive wants to keep their current audience or grow their subscriber base, they can choose titles like Doom Patrol that have outstanding demand in different regions.
In conclusion, demand data is essential for content valuation, consumer recommendation, supply and demand, optimal release strategies, and subscriber retention and acquisition. By analyzing the demand trend for the show "Doom Patrol", entertainment executives can make informed and data-driven decisions about their content library, marketing, and distribution strategies to achieve the maximum profit and audience engagement.
Doom Patrol's travelability to Canada in the last 30 days is 68%, which means that the audience demand for Doom Patrol is 68% of the demand in its country of origin, United States. Click through to another market to discover how well Doom Patrol travels internationally.
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Acquire the best shows from partners such as HBO Max to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Doom Patrol), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO Max by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Doom Patrol, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Doom Patrol is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Doom Patrol, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 17, 2024, 2:02 p.m. PST using global demand content analytics from Parrot Analytics for Doom Patrol in Canada. We provide our partners with valuable OTT expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.