The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can help you make more informed decisions when it comes to content acquisition, distribution, programming, and content valuation. "Dr. Pimple Popper" is an excellent example of how demand data can provide valuable insights that can inform strategic decision-making in the entertainment space.
Content valuation is a crucial aspect of the decision-making process in the entertainment industry. Demand data can play a key role in content valuation by revealing the dollar value contribution of titles to any platform in any region. Based on the demand data analysis of "Dr. Pimple Popper," we find that the show has a demand, which is 3.5 times higher than the average show in Canada during the last 30 days. With only 8.6% of TV shows having this level of demand, "Dr. Pimple Popper" holds significant value as a TV title.
Another aspect where demand data can help is in acquisition and distribution decisions. By analyzing the audience's demand for specific TV series, studios, TV production companies, and content distributors can evaluate the potential of the content based on the popularity of the show in different markets. For instance, "Dr. Pimple Popper" has a good amount of demand in different countries such as China, Germany, Denmark, and the United Kingdom. Therefore, content distributors can consider making deals to get the title content for these markets.
Programming decisions can also benefit from demand data. Based on the analysis, we can see that some of the shows that "Dr. Pimple Popper" fans also like are "Tacoma Fd," "The Bachelorette," and "The Bachelor (US)," among others. This information can help programming executives make informed decisions about scheduling shows that are similar in nature or genre to "Dr. Pimple Popper."
Lastly, demand data can help entertainment executives understand audience behaviors related to their content. By analyzing demand data for "Dr. Pimple Popper," we can know that the show's demand has decreased by 15.6% within the last 30 days in Canada. Additionally, we can learn that the show's peak demand was 18.9 times the average for the whole year, but over the last 30 days, it has decreased to 8.4 times the average. This information can help executives to adjust their strategies and rethink their marketing campaigns or scheduling decisions accordingly.
In conclusion, demand data can provide useful insights and help entertainment executives make better-informed decisions. From content acquisition to distribution decisions, programming decisions, or content valuation, demand data analysis can help drive growth and value across the industry. "Dr. Pimple Popper" is just one example of how demand data can be used for strategic decision making in the entertainment industry.
Dr. Pimple Popper's travelability to Canada in the last 30 days is 19%, which means that the audience demand for Dr. Pimple Popper is 19% of the demand in its country of origin, United States. Click through to another market to discover how well Dr. Pimple Popper travels internationally.
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Acquire the best shows from partners such as TLC to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Dr. Pimple Popper), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular TLC‘s Dr. Pimple Popper is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TLC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dr. Pimple Popper, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Medical Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using demand metrics from Parrot Analytics for Dr. Pimple Popper in Canada. We provide our partners with valuable TV series workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.