The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make strategic decisions about their content, acquisition, distribution and programming, Parrot Analytics' demand data can provide a wealth of insights. Let us take an example of "Dragon Ball Super" in Canada during March 2024. With 12.0 times the audience demand of the average show in Canada over the last 30 days and its peak rank at #63 in Canada, this show had exceptional popularity.
One of the benefits of demand data is that it can help with content valuation. By using this data, entertainment executives can estimate how valuable a series is. For instance, "Dragon Ball Super" has been in-demand by 12.0 times more viewers in Canada than the average series, indicating higher value. Additionally, the show's impressive travelability and momentum, as shown by outstanding scores in both the dimensions, offer key international performance metrics to identify markets for expansion or potential for licensing deals.
Beyond assessing content valuation, demand data can also help entertainment executives with other strategic decisions. For instance, demand data enables scalable concept testing, supplying valuable insight into what the viewers like the most about content and what can be optimized to achieve success. In the case of "Dragon Ball Super," the comedy genre proved to be the most in-demand, and it ranked at the 99.2th percentile.
Demand data also assists in identifying opportunities for content acquisition and production. By determining the types of content exhibiting the most potential for growth and acquisition in a given market, executives can make more informed programming decisions. For example, savvy executives might consider arranging promotional tie-ins with the brands associated with this show and equivalents that appeal to or share the same consumer interests as the viewers of "Dragon Ball Super."
Finally, for content distributors and platform executives, demand data can help with subscriber acquisition and retention by identifying which shows are most popular and in-demand. For instance, the powerful god of destruction, Beerus, in "Dragon Ball Super" was a significant driver of demand. The show's popularity also increased by 7.4% in March 2024, and its audience demand dynamics indicated a potential market forecast. These insights could help optimize the release strategy and pricing for the show and identify other content to retain customers and increase engagement.
In conclusion, analyzing and utilizing demand data provides entertainment executives with tangible insight into what viewers want and expect from series. Analyzing the performance of a title on dimensions like momentum, longevity, reach, and franchiseability can offer actionable insights on how content should be distributed and promoted, what new titles to develop, and what genres to focus on. This is why demand data is an investment in making strategic decisions, ensuring that entertainment executives remain adaptable to the constantly changing global viewing landscape.
Dragon Ball Super (ドラゴンボール超[スーパー])'s travelability to Canada in the last 30 days is 81%, which means that the audience demand for Dragon Ball Super (ドラゴンボール超[スーパー]) is 81% of the demand in its country of origin, Japan. Click through to another market to discover how well Dragon Ball Super (ドラゴンボール超[スーパー]) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Fuji TV‘s Dragon Ball Super (ドラゴンボール超[スーパー]) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fuji TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Dragon Ball Super (ドラゴンボール超[スーパー]), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using global television demand analytics from Parrot Analytics for Dragon Ball Super (ドラゴンボール超[スーパー]) in Canada. We provide our partners with far-reaching subscription-video-on-demand analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.