The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, whether you work in programming, acquisition, or distribution, it's critical to make informed decisions about content. Demand data is essential in this regard. Let's take the example of "Expedition Unknown" to demonstrate how demand data can help executives in their decision-making process.
Content Valuation: One of the primary uses of demand data is to value content. Parrot Analytics content valuation system reveals the economic value of any title in any region. Suppose an OTT platform is interested in acquiring the show. In that case, the platform can use Parrot Analytics content valuation to determine how much to spend on the show and whether it aligns with the platform's strategic goals.
Optimal Release Strategy and Pricing: A vital decision that executives must make is when and how to release content. Demand data can help with this decision. In the case of "Expedition Unknown," it had a demand spike in late March 2024 for Canada. This information indicates that for the Canadian market, the optimal release strategy could be to promote the show in March.
Subscriber Retention and Acquisition: If you are looking to retain subscribers or acquire new ones, you need to know what titles to buy or produce. Demand data can help with this. By analyzing the top 10 global markets where "Expedition Unknown" is most in-demand over the last 30 days, executives can determine where the show has the most potential to attract subscribers.
Comparative Benchmarking: If executives want to compare the performance of "Expedition Unknown" against other titles available on the market, they can use the demand data, which shows that its demand is good compared to the average show. Executives can also compare it with shows in the documentary genre, where it ranks in the 99.3rd percentile.
Discovery and Recommendations: If executives want to ensure their content reaches the right audience, they can use demand data to power discovery and recommendations. By examining the show's audience affinity, executives can identify which talent and partnerships to target to promote the show.
In summary, demand data is a critical tool for entertainment executives to make informed decisions about content. In the case of "Expedition Unknown," demand data reveals that the show has good demand in Canada, has a spike in demand in March, is doing well in its home market, and has franchise potential. Armed with this information, executives can optimize their release strategy, acquire content that resonates with viewers, and promote and distribute content targeted towards the show's fans.
Expedition Unknown's travelability to Canada in the last 30 days is 52%, which means that the audience demand for Expedition Unknown is 52% of the demand in its country of origin, United States. Click through to another market to discover how well Expedition Unknown travels internationally.
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Acquire the best shows from partners such as travel channel to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Expedition Unknown), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as travel channel by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Expedition Unknown, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular travel channel‘s Expedition Unknown is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for travel channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Expedition Unknown, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Travel Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:04 p.m. PST using global tv demand datasets from Parrot Analytics for Expedition Unknown in Canada. We provide our partners with meaningful TV industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.