The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For television executives looking to make informed content, acquisition, distribution, or programming decisions, utilizing demand data can provide valuable insights into a show's performance. Taking "Fatal Attraction" as an example, we can see how demand data can aid in decision-making.
Content Valuation:
Using demand data, executives can determine the value of a series like "Fatal Attraction." By revealing the dollar value contribution of any title, to any platform, in any region, Parrot Analytics' content valuation system allows executives to determine how much a series is worth and its potential ROI.
Acquisition:
Understanding "Fatal Attraction's" demand in various markets allows executives to see where it would perform well and make informed acquisition decisions. It's clear that the show outperforms the average TV show in all of its top 10 global markets. Knowing that China is its number one market and the United States is second can help executives prioritize their acquisition strategy accordingly.
Programming:
Knowing that demand for "Fatal Attraction" has increased in Canada by 49.4% in February 2024 allows executives to make programming decisions, such as increasing the number of airings or marathoning the series to capitalize on its growing popularity.
Distribution:
The Parrot Pulse for "Fatal Attraction" reveals that its worldwide audience demand is good, while its travelability is okay. While the show may not have outstanding international demand, it still performs well in its global markets. Executives can leverage this information to make informed distribution decisions and potentially invest in increasing the show's appeal and demand in international markets.
Content Optimization:
By analyzing other shows that fans of "Fatal Attraction" also like, executives can optimize upcoming productions for success. For example, knowing that fans of "Fatal Attraction" also like "Ted Lasso" could guide executives to develop and market similar feel-good shows that appeal to that demographic.
In conclusion, demand data can provide invaluable insights into a show's performance, enabling executives to make informed decisions on content, acquisition, distribution, and programming. Utilizing Parrot Analytics' content valuation system and the Parrot Pulse for specific shows such as "Fatal Attraction" can help executives stay ahead of the curve in this rapidly-changing industry.
Fatal Attraction's travelability to Canada in the last 30 days is 103%, which means that the audience demand for Fatal Attraction is 103% of the demand in its country of origin, United States. Click through to another market to discover how well Fatal Attraction travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s Fatal Attraction is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Fatal Attraction, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 29, 2024, 7:37 a.m. PST using tv demand data from Parrot Analytics for Fatal Attraction in Canada. We provide our partners with smart TV series analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.