The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking to make more informed decisions about content, acquisition, distribution, and programming. This is where demand data from Parrot Analytics comes in handy. For example, let's examine the popularity of "FBI: International" in Canada during March 2024.
Demand data can help you understand how much a title is worth to a platform by revealing its dollar value contribution. By using Parrot Analytics' content valuation system based on global content demand, you can estimate how much revenue a title brings to your platform and assess its ability to drive subscriptions or mitigate churn. In the case of "FBI: International", its outstanding demand in Canada over the last 30 days (10.4 times the title average) shows that it is a valuable asset for any platform that broadcasts it.
In addition to content valuation, demand data can also help with acquisition and distribution decisions. Knowing that "FBI: International" has recently been increasing in demand (up to 7.4 times the average over the last 90 days), signals that it may be a strategic asset for a streaming platform. Additionally, by examining the top 10 global markets where "FBI: International" is most in-demand, you can gain insights into where audiences are most interested in the show. For example, the show outperforms the average TV show in all of its most popular markets, with the United States being its number one market globally.
For linear networks or pay TV networks, programming decisions are critical. Audience demand data for "FBI: International", shows that fans of the show also like "FBI", "S.W.A.T.", "Chicago P.D.", "NCIS: Hawai'i", and other related shows. By looking at these shows, networks can get a better understanding of what is working on their current slate and how they can develop more content for their audiences.
Demand data also powers Parrot Analytics' travelability index, which measures a show's international demand relative to its home market. By evaluating "FBI: International" in Canada, we see that its travelability is good, meaning that it has the potential to travel well to other markets. When combined with its outstanding worldwide audience demand and other metrics like momentum, longevity, and franchises potential, demand data provides a comprehensive and holistic view of a title's performance.
In conclusion, demand data can help you make more informed content decisions. Understanding audience demand for a show like "FBI: International" in Canada and its global performance can inform your decisions around acquisition, distribution, and programming decisions. Additionally, it can help you understand content valuation and make more informed decisions around resource allocations. With Parrot Analytics' comprehensive suite of demand data tools, entertainment executives are better equipped than ever before to make strategic decisions that maximize their return on investment.
FBI: International's travelability to Canada in the last 30 days is 72%, which means that the audience demand for FBI: International is 72% of the demand in its country of origin, United States. Click through to another market to discover how well FBI: International travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s FBI: International is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for FBI: International, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:04 p.m. PST using television demand analytics from Parrot Analytics for FBI: International in Canada. We provide our partners with extensive television capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.