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What is Demand? Why Demand? Industry Products Insights
TV ratings for Finding Bigfoot in Canada. Animal Planet TV series

Finding Bigfoot

Original TV Network:
Animal Planet
Genre:
Reality
Release type:
Network
IMDB Rating:
4.1

Matt Moneymaker, founder of the Bigfoot Field Researchers Organisation (B.F.R.O.), and a team of the B.F.R.O.'s top investigators travel North America and the world to search for the mysterious creature called Bigfoot.

How well is this TV series doing in Canada?

Last 30 days
2.8x Difference from market average good
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Unlocking Content Valuation and Strategy: How Parrot Analytics' Demand Data is Revolutionizing the Entertainment Industry

Parrot Analytics Insights - February 2024

As an entertainment executive, you're always searching for opportunities to improve your content decisions, acquisitions, distribution, and programming strategies. Using Parrot Analytics' demand data, which enables content valuation, you can make more informed decisions. The process involves assessing the level of audience demand for your content, how it performs in the market globally or locally, and the potential for monetization through franchises, spin-offs, or international distribution.

For example, let's use Parrot Analytics' demand data on "Finding Bigfoot" in Canada during February 2024. We can see that "Finding Bigfoot" had 2.3 times the audience demand of the average show in Canada over the last 30 days. This data suggests that demand for "Finding Bigfoot" is good. Only 8.6% of all TV shows have this level of demand. Compared to its demand of 2.0 times the average over the last 90 days, demand for this show has been increasing. So, if you're a TV series financing company or a content distributor, this show could be a valuable acquisition for your platform.

Furthermore, we can see that "Finding Bigfoot" has higher demand than 96.5% of all documentary titles in Canada during February 2024. This high demand suggests that documentaries relating to tracking the existence of creatures, like Bigfoot, are popular amongst Canadian audiences. SVOD platforms, studios, and TV production companies can use this information to produce documentaries in a similar vein to "Finding Bigfoot."

Parrot Analytics' demand data also informs executives of the audience's taste clusters and what content resonates with them. When viewing the metadata of "Finding Bigfoot," we learned that fans of the show also like "Nova," "White Collar," and "The Graham Norton Show." This knowledge can assist with the programming strategy for a pay TV network. You can schedule these shows together or consecutively to draw in audiences that are interested in similar genres.

Parrot Analytics' demand data can help with many other streaming platform decisions such as retaining current subscribers or acquiring new ones. For instance, if an SVOD platform wants to keep their existing audience happy, they can look at shows similar to "Finding Bigfoot" and feature them. This strategy can attract users who have an interest in the "finding creatures" type of documentary. On the other hand, if an SVOD platform wants to grow a new audience, they can invest in documentaries like "Finding Bigfoot" and promote them in regions where they are popular, but not available yet.

Finally, Parrot Analytics' demand data can help with international distribution, franchisability, and spin-offs. We can see from our analysis that "Finding Bigfoot" has demand highs in Canada, the United States, France, and Poland. With this knowledge, content distributors can distribute the show internationally or develop spin-offs to be shown in-market where the show has high demand.

In conclusion, understanding audience demand is vital to making informed decisions for your company. Parrot Analytics' demand data offers executives a clear understanding of what their audiences want to watch and what trends are currently popular. They can use this information to evaluate content decisions, acquisitions, distribution, programming strategies, and more. Content valuation using demand data reveals the dollar value contribution of any title to any platform in any region. Parrot Analytics' demand data system is a valuable tool to optimize your content strategy and grow your business.

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How fast is demand for Finding Bigfoot growing?

Last 30 days
+50.1% Change in demand
On a rolling 30-day average basis, we compare TV demand in Canada for Finding Bigfoot to the preceding 30 days: Demand has increased by 50.1%

Reality performance

Last 30 days
95.5% Percentile rank
Finding Bigfoot ranks at the 95.5th percentile in the Reality genre. This means Finding Bigfoot has higher demand than 95.5% of all Reality titles in Canada
Title position in Reality
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
37% Travelability to Canada

Finding Bigfoot's travelability to Canada in the last 30 days is 37%, which means that the audience demand for Finding Bigfoot is 37% of the demand in its country of origin, United States. Click through to another market to discover how well Finding Bigfoot travels internationally.

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Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Reality genre and assess the strengths and weakness of the competition’s content e.g. Animal Planet, leading to increased commercial efficiency and ROI.

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Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Finding Bigfoot.

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Produce with confidence and mitigate downside risks

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    Decrease production risks by combining content genome insights with demand data.
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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Reality. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Finding Bigfoot from partners like Animal Planet.

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Fuse art with science for the next global hit

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    Easily prioritize markets for expansion and align strategy with the maturity level of every market.

Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Reality) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

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Lead global content negotiations with authority

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    Build more robust financial models that adjust immediately to consumer trends.
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    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.

Are you seeking distribution for Finding Bigfoot? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Animal Planet to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

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Maximize advertising revenues from new audiences

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Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from Animal Planet by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Finding Bigfoot. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Acquire the best shows to fortify your competitive position

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    Target content to the individuality of your audience segments with demand-based content taste clusters.
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    Deploy high impact marketing campaigns for pre-release titles.
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    Uncover which sports are most in demand and reveal audience and brand affinity for advertising, marketing and promotion opportunities.

Acquire the best shows from partners such as Animal Planet to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Finding Bigfoot), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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Command your niche with maximum net subscriber adds

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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Money-Hand Created with Sketch.
    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
    Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
  • Target Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • Document-Star Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.

Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Animal Planet by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.

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Deploy high impact entertainment marketing strategies

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    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.
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Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Finding Bigfoot, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.

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How popular is Finding Bigfoot around the world?

Our TV audience measurement dataset is truly global. Discover how popular Animal Planet‘s Finding Bigfoot is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

Discover more insights

Over the last 7 days, people who watch Finding Bigfoot also watch:

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Animal Planet and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Finding Bigfoot, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Paranormal Reality), using our globally standardized Demand Expressions® metric.

This page has been enhanced on March 18, 2024, 12:43 p.m. PST using demand datasets from Parrot Analytics for Finding Bigfoot in Canada. We provide our partners with extensive entertainment industry workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.