The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may want to know whether investing in "Forged in Fire" would be a wise decision. By using Parrot Analytics' demand data, you can get a good idea of the potential value of this TV show.
One question that Parrot Analytics' demand data can help answer is: how popular is "Forged In Fire" relative to the market average? In the last 30 days, demand for "Forged In Fire" in Canada was 10.4 times the market average and only 2.7% of all TV Shows in the country have this level of demand. Comparing the last 30 days against the last 90 days, demand for the show has been increasing in popularity, meaning it has the potential to make a valuable addition to a platform or network. The data shows that during October, audience demand for "Forged In Fire" increased in Canada by 49.8%, which signaled an increase in interest in the content. Furthermore, "Forged In Fire" achieved the peak rank of #163 in Canada, moving up by 352 spots in just this month.
Another way in which demand data can be useful is in knowing what other shows viewers are interested in that are similar to "Forged In Fire." Parrot Analytics' data reveals that viewers are also interested in shows like "Deadliest Catch," "The Curse Of Oak Island," "The Walking Dead", and "Jay Leno's Garage." By understanding this information, networks and platforms can consider acquiring or creating shows that have similar themes, which could drive more viewership.
Demand data also has a role to play in the acquisition of content. OTT platforms and other content distributors can use demand data to find what type(s) of content exhibit opportunity to acquire and keep subscribers happy. "Forged In Fire" has shown a great deal of longevity in terms of demand because it has a sustained and growing audience interest relative to the average title. Additionally, the show has outstanding reach compared to the average television show, meeting the demands of the broad audience and keeping them engaged.
Finally, for Content Valuation, Parrot Analytics' demand data reveals the value of the show to platforms. The content valuation system is powered by global demand and supply and can help quantify the dollar value contribution of the title to any platform or region. Using demand data, this system can estimate the cannibalization of audiences if a title is available on multiple services, assess the value of exclusivity, and more. "Forged In Fire" has been produced and aired since 2015, with nine seasons currently in production. The demand data reveals that this is a valuable asset for platforms over time, and it has significant global appeal.
In conclusion, Parrot Analytics' demand data can help you make informed decisions about the performance of your content compared to others in the market. It can provide insights into what viewers demand to watch, what type of content to acquire or create, and how to optimize your release strategy. For entertainment executives looking to acquire or distribute engaging content, using Parrot Analytics' demand data can lead to heightened levels of success. As demonstrated with the findings for "Forged In Fire," having a clear understanding of the consumer demand can help in programing and growth strategies- ultimately leading to more revenue and success.
Forged In Fire's travelability to Canada in the last 30 days is 65%, which means that the audience demand for Forged In Fire is 65% of the demand in its country of origin, United States. Click through to another market to discover how well Forged In Fire travels internationally.
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Acquire the best shows from partners such as History to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Forged In Fire), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as History by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular History‘s Forged In Fire is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for History and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Forged In Fire, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on Dec. 10, 2023, 1 p.m. PST using demand data from Parrot Analytics for Forged In Fire in Canada. We provide our partners with deep entertainment industry competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.