The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, having access to accurate demand data is crucial in making informed decisions about content, acquisition, distribution, and programming. Understanding the audience demand for a show, like "Foundation," allows you to anticipate and capitalize on trends and remain competitive in the industry.
Valuing of content: Parrot Analytics' content valuation system is based on demand data, providing a dollar value contribution of any title to any platform in any region. In the case of "Foundation," analyzing its demand in Canada reveals that it has exceptional demand, 13.9 times higher than the average show over the last 30 days. This exceptional demand means that the show's dollar value contribution to any platform could be high and could be considered a strategic asset for a streaming platform.
Acquisition and distribution decisions: By examining the top 10 global markets where "Foundation" is most in-demand, you can identify which territories make it a worthwhile acquisition. In this case, "Foundation" outperforms the demand of the average TV show in each of its top 10 markets, indicating high potential for success in those regions. Additionally, understanding the travelability of a show is essential in making acquisition and distribution decisions, as it quantifies a show's international demand relative to its home market. "Foundation" has exceptional travelability, indicating its potential for success in international markets.
Programming decisions: Understanding audience demand trends is also essential to make programming decisions. One can optimize the release strategy of a show based on its demand patterns. For example, in the case of "Foundation," demand spiked in mid-March 2024 in Canada. This information can be used to decide when to air upcoming new episodes or seasons of the show to maximize its audience reach or keep audience retention steady.
Content decisions: The fact that fans of "Foundation" also like other shows such as "For All Mankind," "Star Trek: Strange New Worlds," and "The Wheel of Time" provides insights into the type of content that resonates well with the show's audience. This information can be used to guide content development and acquisition choices.
Finally, Parrot Analytics' six dimensions of demand data, such as momentum, longevity, reach, travelability, franchisability, and overall demand, provide valuable insights into a show's performance and potential. The fact that "Foundation" has outstanding performance in all these areas means it can be considered a desirable asset for platforms and could command a high value in terms of content valuation.
In summary, the ability to harness the power of demand data provides valuable insights into audience viewing habits, allowing for informed strategic decision-making on content, acquisition, distribution, and programming, ultimately leading to increased commercial success.
Foundation's travelability to Canada in the last 30 days is 69%, which means that the audience demand for Foundation is 69% of the demand in its country of origin, United States. Click through to another market to discover how well Foundation travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Foundation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Foundation, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using demand data from Parrot Analytics for Foundation in Canada. We provide our partners with essential TV workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.