The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives working in various positions across the industry, demand data can provide valuable insights into making informed decisions about content, acquisition, distribution, and programming. For example, let's consider how demand data for "Freaks And Geeks" in Canada for the month of March 2024 can be helpful for executives in different positions.
For television executives, understanding audience demand for a show can help with content valuation and make informed decisions about programming. Using the example of "Freaks And Geeks" in Canada, we see that the show has a demand of 3.6 times the average show, indicating that it is above average in terms of popularity. Moreover, the demand for the show is increasing recently, which may suggest that it has potential for future growth. The show's performance in the drama genre indicates its higher demand than 95.6% of all drama titles in Canada, further indicating its popularity and potential for success. By analyzing the top 10 global markets where "Freaks And Geeks" has the most demand over the last 30 days, executives can also gain insights into where to target their efforts for distribution and marketing, for example by creating specific campaigns to target these markets.
For content distributors, demand data can help with acquisition decisions, as understanding the popularity of a show in different regions can guide decisions on what content to acquire. Executives in content financing companies can use demand data to evaluate the potential ROI of different investments in specific content. In the case of "Freaks And Geeks", looking at its peak demand and the increase in demand over a certain period, such as the past 30 days, can be useful in predicting the show's future popularity and potential for monetization. In addition, understanding which other shows fans of "Freaks And Geeks" are also interested in can guide distributors in creating bundles or packages of content that will appeal to similar audiences and therefore increase engagement and subscriptions.
For talent agencies, demand data can help identify potential talent and match them with appropriate projects. Industry professionals can analyze demand data to see which talent is most popular among fans and therefore has the highest potential for success. In the case of "Freaks And Geeks", analyzing the types of audiences who are most interested in the show can give talent agencies insights into the demographics and psychographics of fans who might be interested in similar shows or projects featuring similar talent.
For executives at OTT platforms, demand data can help with subscriber acquisition and retention, by guiding decisions on which titles to buy to keep current audiences happy or to attract new subscribers. Platforms can also use demand data to optimize their release strategy and pricing. Understanding the performance of a show in terms of travelability, longevity, momentum, franchisability, and reach can guide decisions on how to market and distribute the show most effectively in different markets and to different audiences.
In conclusion, demand data can be a powerful tool for entertainment executives working across different roles and organizations, from TV executives to content distributors, talent agencies, and OTT platforms, providing valuable insights into the potential popularity, revenue, and success of specific shows. By analyzing data on audience demand, executives can make more informed decisions about content valuation, acquisition, distribution, and programming, ultimately leading to better business outcomes and more satisfied audiences.
Freaks And Geeks's travelability to Canada in the last 30 days is 50%, which means that the audience demand for Freaks And Geeks is 50% of the demand in its country of origin, United States. Click through to another market to discover how well Freaks And Geeks travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Freaks And Geeks is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Freaks And Geeks, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2:03 p.m. PST using global television demand data from Parrot Analytics for Freaks And Geeks in Canada. We provide our partners with far-reaching television capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.